When you are in business keeping your customers happy is pretty vital. If they aren’t getting the product or service they require, then they are going to take their business elsewhere. Which can be devastating to your success. But do you really know how to keep your the customer as happy as possible? Keep reading to find out.
Have competitive prices
Whether you are offering a physical product or a service, it is important to have competitive prices. This will keep your customer happy because no one wants to pay over the odds for something that they could get cheaper elsewhere. In fact, for many customers the price of the item they are purchasing in the deciding factor.
However, it’s also import not to underprice your services or items either. As this can serve to devalue it in the eyes of the consumer. Suggesting it’s not as good as the competitors on the market.
For a product, pricing is a fairly easy calculation. But when offering a service, it’s a bit more complicated. So just remember to get a good idea of what similar businesses are offering and charging before you set your prices.
Do what you say you will
You can also keep your customers happy by doing exactly what you say you will. That means that the products or services achieve the aims they were designed to do and that your customer service is good. So you need to ensure you are supplying things within the time stated and the like.
Remember a sale isn’t the end of the relationship with the customer it’s the beginning. If you get this right, you can keep them happy and guarantee yourself repeat business in the future.
Next, to keep you the customer as happy as possible you need to be available. But what does that mean? It means you need to have an easily accessible online presence. So your IT provision should be top of the line.
In fact, if you rely heavily on websites and apps you should get the best computer support services available. As customers will only become frustrated if they can’t get a hold of you for purchasing or support when they need to. Remember you need to make it as easy as possible for them to buy your product, as well as get it working again if something goes wrong.
You also need to ensure that your company is available in terms of giving the customer a platform on which to feedback. Feeling heard is crucial to customer happiness, whether they want to make positive or negative comments. Handled correctly, the positive ones can be used for promotion, and the negative ones as direct feedback on how to improve. So both are valuable.
Lastly, a valuable way of keeping your customer base happy is to go out of your way to reward their loyalty. You may do this by offering vouchers or coupons for money off of your other your products when they buy from you. Or through a formal point reward scheme.
Rewarding loyalty in this way is guaranteed to keep your customers happy because they feel that they are getting a bonus by shopping with you. Thus encouraging them to come back, time, and time again.