Accessing the internet via a mobile phone is becoming more popular every day. Stats show that mobile access overtook desktop access a few years ago, with mobile now accounting for a huge 55% of web traffic (according to Top10-WebsiteHosting.co.uk). Given the way that more people are buying smartphones, we can expect for the numbers to grow even more.
What this means for businesses is that they need to think about how mobile users are viewing their online marketing. This includes email content, social media content and of course your website in general. Being able to navigate easily around a website and perform simple actions like clicking through pages or links is very important in the realm of user experience. And for businesses that rely on their website to drive business leads, this user experience is critical.
This is why more businesses are planning their marketing strategy around mobile users. If your website isn’t mobile friendly then it is going to irritate a lot of potential customers. Having a responsive website could massively impact your profit margins so the upfront costs of setting up a new website could be a tiny proportion of future business that is generated by a responsive website.
More and more businesses are going for new websites that cater for all devices and if yours isn’t, then you could get left behind your competition. Don’t let an old website stop you from gaining more customers. Build your digital marketing strategy around the usage figures and you will see a better outcome for years to come. You will wonder why you didn’t do it sooner.
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