Few online businesses that are set up with being ‘part-time’ stay that way for very long. Usually, one of two things will happen with the first few months. Either A. the website will close down, or B. the owner will discover that they actually have a viable business and put more energy into it. Option A is regrettable. Option B is an opportunity: it has never been easier to grow you part-time business. It just takes a few ingredients.
Accelerate Your Online Presence
Your part-time business probably catered to people who were already completely sure of what they wanted, and they came to you. Now, you want to go out there and convert interested parties into customers. To do this, you’ll need to get the word out. Create social media profiles for your business, publish content, and make sure you’re a well known voice around the internet. People will follow!
Step Up Your Website
Your website probably wasn’t overly important in determining how successful you were before, but it will be now. If you plan to step up your operation, it’ll almost certainly be worth giving your website a revamp to make it have the look and feel of a legitimate, competitive website worthy of a person’s business. You’ll be bigger, so having a security system like SIEM software in place will be essential. You’ll also want to add all the subtle tips and tricks to ensure your website can be easily found by the search engines. All in all, a complete overhaul of your website, including a new design that propels your site in 2017, will do wonders for your first impression.
Make Your Business Smoother
If you’re stepping up your operation but not necessarily adding the corresponding levels of staff, then you’ll have to make your business run smoother. You can’t expect to increase your sales and customer base without changing anything about how your business operates. For starters, you can add online sales to your website: they’re easier than you think to integrate, and also adds a touch of professionalism to your website. Also, take a look at adding an offsite customer care team to your business. They’re not so expensive and give potential customers a peace of mind that might just make them make an order.
Partner With Others
If you want to grow in stature without necessarily growing the infrastructure and expenditure of your company, you can always look at partnering with other, larger businesses who are in the same field or industry as you are. You can offer a service, they can offer you exposure. You get the growth without the pressure, and more importantly without the expense.
Plan Your Future Growth
As this is all taking place, keep one eye on where you’ll take your company after you’ve ridden the wave of this small growth spurt. You’ll want to keep it loose (in case not everything works out), but looking forward to where you’ll go after this will help you grow the right way: slow and steady.