If you are setting up a digital business, your marketing focus is likely to be firmly set on the online side of things. SEO, email, social media – the online marketing list is a long one. And there is no doubt that digital advertising and marketing can be incredibly useful when you get it right. However, are you missing a trick by not embracing more traditional, offline methods?
The simple truth is that whatever business you are in, it’s vital to use as many marketing mediums as you can. As long as you keep your message consistent across all those mediums, it is more likely to be heard. In today’s guide, I’m going to go through a few of the things you need to consider when marketing your digital business offline. Let’s get started right away.
Holding an event is a great way to draw attention to your business within your local and extended communities. Launch parties are popular, of course. But you could also try hosting business speaking events or local networking nights. Not only will it generate interest from both local people and the media, but you will also benefit by meeting local business leaders. That could lead to establishing partnerships, making more sales, or even finding brand champions.
Don’t underestimate the power of printed media. I’ll assume you already have business cards, but consider leaflets, flyers or brochures, too. When you make a flyer or brochure, always include direct instructions for your audience to get in touch. Insert your contact details, social media addresses, and make it easy for them to find you.
TV & Radio
With the rise of online media, many marketers believe the days of TV and radio advertising are nearly up. However, this couldn’t be further from the truth. Television and radio ads are still incredibly effective. And you don’t need to spend a fortune to benefit from either medium. While getting a Super Bowl spot will cost you millions, local TV and cable advertising is much more affordable. And radio ads are peanuts in comparison – but will help you generate a lot of interest.
Support of local charities
Charitable events are great places for networking and offer an opportunity for you to get involved with your local community. You can sponsor events, or even start one yourself on behalf of a charity. It’s positive exposure, and you will meet a lot of people, from local business owners through to community leaders. Make sure you load up on business cards before you go, and always be seeking opportunities to talk about your business.
Word of mouth
Finally, don’t forget that word of mouth is the best marketing tool in the business. Personal recommendations of your product will help your sales soar, in a manner, you cannot achieve with online marketing. Focus on attracting big clients in your locale, and you will find that you develop a robust and loyal support in your community.
What offline marketing tactics do you use? Feel free to let me know your thoughts!