How To Collect Customer Data & Maximize Marketing Potential

There are far too many businesses out there that don’t understand the art of collecting customer data. Sure, you want to make the sale, but are you thinking about the future? By implementing a database of interested customers, you can eventually set about data mining it. Without it, however, you’ll have nothing to go on when it comes to leads. So, here are a few things you should do.


Let’s focus on the point of sale first and foremost. This is where a customer is paying for their goods — whether online or offline — and it’s your chance to interest them. Here’s where our first tip comes in: be honest with your customers. Tell them that you want to collect their data so you can inform them about the latest and greatest offers. Give them choices about how they might want to be contacted in the future, too. This makes them much less likely to simply dismiss the idea completely.

But, there will be a lot of customers who aren’t so keen on the idea. You need to go one step further with them. Firstly, make it as easy as possible for them to provide info. This means limiting your requests to one-or-two questions and making the process as quick as possible. Also, you might want to provide an incentive. By adding them to the mailing list, you might give them a discount or enter them into a competition, for example.


The next step is to collect that information and turn into something you can use. There’s no point writing it all in a diary and forgetting about it. This is where customer relationship management software can come in useful. There’s a lot of it about, as you can find at Tailor it to your business, and you’ll have a pool of information that can be turned into sales at a later date.

And, while we’re on that topic, don’t forget to backup your data as much as possible. By storing it through a cloud service, you can make sure it doesn’t get lost. And, if the unthinkable happens, look to sites like for data recovery assistance.

Of course, you need to be wary of a few things. First, it’s important to consider the legality of what you’re doing. This varies based on country and location within that country, so be sure to check local laws. You might also take the decision to sell their information to third-party marketers. Again, be sure to check the laws before you do this. If you decide to go ahead with a strategy like this, proceed with caution. While it might assist your company greatly, it could also alienate your customers.

Ultimately, your goal is to collect customer data and use it to assist both their needs and the needs of the business. You’ll be able to spot new opportunities for profit-making and offer an attractive prospect for the customer. That’s the real key to a good sales strategy, and it’s time you took advantage of it!

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