Small business owners will spend ages looking for advice. When you start a new business venture, you want to ensure everything is handled properly. Doing things by the book will help guarantee your company some form of success. The problem is, too many new business owners get caught up in all the advice out there. They read about certain things and become obsessed with them. Typically, all of this advice revolves around business practices. Things like how to market a small business and how to increase sales? A lot of the advice out there tends to neglect one of the most important parts of business, your customers.
Let me break it down for you, if a business has no customers, there’s no point in its existence. No money will be made, and the company will shut down, fast. On a basic level, you need to figure out how to bring customers to your business. But, things can be more complex than that. Once you have customers or clients, you need to keep them coming back for more. Often, this is what a lot of businesses fail to do.
One of the easiest ways to do this is by staying connected with your customers/clients. If you’re connected to someone, it’s a lot easier to keep them close and pull them back in. Think of it as having ropes connecting your small business and customers. If someone is attached to a rope, you can reel them in with ease. Connectivity is especially important in this digital age. There are so many ways you can stay connected with all of your customers. As a result, you can build up a loyal customer base very quickly.
Now, at this point in the article, you’re probably wondering how you can stay connected with your customers. Well, allow me to demonstrate with these following points:
Use The Cloud
The cloud has become a revolutionary tool for everyone involved in business proceedings. In general, your small business should already be using cloud storage to backup data. But, I’m talking about a different use for this point. With the cloud, you can find many companies that allow you to create a customer or client portal. This is a place where you can upload and share documents with specific clients/customers. It also allows you to collaborate with them, and work together on a project. This is a fantastic way to stay connected with your customers and clients. You’ve created a portal where they can go and work as one with you. Or, you can share unique files that no one else gets to see. Any type of business can make good use of this to stay connected. One genius idea is to use this portal to upload discount vouchers, etc. Then, you ask your customers for their email and send them the special link to access the portal. They can then go on there and download the codes/print them out. It’s a great way of giving back to your loyal customers, and keeping them close by. The observant readers will also notice another major benefit too. By gaining access to your file sharing portal, your customers need to supply an email. So, now you have their email address, which keeps you further connected with them.
Social media is a phenomenal tool for small businesses. It should form a key part of every marketing strategy. The great thing about social media is that it lets you connect with everyone, effortlessly. The whole premise of social media platforms is to keep the world connected. Facebook was designed to help you connect with friends and family all over the world. Instagram was designed to let people connect via images and visual content. Every platform has a firm emphasis on connectivity with others. This is evident in the fact that you have followers. As a business, you want all of your customers to follow you. If they do, then they can stay in touch with you at all times. They’ll see any updates and content that you post via social media. This means they’re the first to know about things. Without social media, it would be much harder to stay connected with all your customers. My advice is to ensure you have links to your accounts wherever possible. On your website, you can install social media icons that people can click on and it takes them to the relevant page. In any emails, you send you can include links to your social media too. I’d even go as far as to use QR codes on any print adverts you have. People can scan them with their phone, and get taken to your social media account. With any professional customers/clients, LinkedIN is the best social media platform to use. It allows you to stay connected with them in a more professional manner. But, for the general public, Twitter, Facebook, and Instagram are the best.
There’s more to connectivity than using digital techniques. Attending business events is a fantastic way to stay connected to your customers. Why? Because it gives you a chance to be more personal with them. There’s a chance you won’t meet a lot of your customers face-to-face. Especially if your business operates online. So, appearing at an event can make your business seem more friendly and human. Plus, it’s a great way to showcase new products and generate new leads. While at an event, you can speak to customers face-to-face and talk to them about your business. You could even get more contact details, which helps you stay connected in the future. A brilliant way of improving your relationship with your customers.
The final line of that paragraph sums up the point of this article very well. Staying connected to your customers will help improve your relationship with them. People like it when a business treats them well, and connects with them. You want to keep all of your clients/customers as close to your company as possible. With loyal customers, you see plenty of future benefits. Their loyalty helps increase sales, and they can also help bring in new customers through reviews, etc.