Exhibiting is a fantastic way of getting your brand seen and heard in the real world. Whether you have a completely online business, or a business with a shop, it’s a great way of exposing your brand to increase sales.
After you’ve decided to exhibit, the next stop is to make sure that you have a show-stopping display to draw in the crowds.
The most important thing to bear in mind when designing your stand is that its job isn’t to do all of the talking for you. That’s your job! The job of your display is to 1) Introduce your brand. 2) Tell people what you sell. 3) Share what your brand stands for. 4) Provide you with a platform to convert visitors to leads and sales.
All of this can be done through the design of your stand with these top tips:
- Choose the right displays for your stand space
It can be tempting to jam-pack your stand space with the biggest and best displays. But this may make your stand look over-crowded.
Start with items that you need to provide a branded backdrop to fit your display as well as functional displays to help take leads and sales.
For example, smaller stand spaces look great with roller banners to provide a branded backdrop and a branded counter area to talk to prospective clients and jot down their details.
- Brand your display
When designing the graphics, make sure that the most prominent information is your logo, or brand name. Put your logo at the top of the display to make sure it can be seen over a crowd.
Don’t be afraid to put your logo in a few places either if you’re using multiple displays as this will help to reaffirm your brand.
- Keep it simple
Keep any text on your display to a minimum. People don’t want to have to read at an exhibition – they want to talk to you! So keep any text on your stand to your key messages. What are your USPs? Why should people stop and talk to you instead of your competitor next door?
- Be colour-conscious
Studies have shown that people are attracted to the colour red at exhibitions. But does that mean that your stand should be red? No. When it comes to designing your stand, stay true to your brand colours and tones to create a display that suits who you are and what you stand for.
After all, you want people to see in a few split seconds what sort of business you are. If they’re attracted by pretty colours that don’t match your products or services, then all this will achieve is to confuse everybody.
As long as your design is clear and matches or compliments your brand tones then you’ll be on the right track.
- Show your product or service
People who can see your products or services in action are far more likely to purchase than those that are just being spoken to about them.
Whether that’s dedicating an area of your stand to showcase your product to let people feel it and use it, or using a kiosk to allow people to test drive your digital service can help to improve the chance of them converting into a lead or sale.