A Complete Guide To Creating Awesome Visual Content

by Eugene Mota


Are you interested in creating awesome visual content?

You need to create stellar visual content to create original, and not borrowed, images on your blog post. If they are borrowed, you can still add your own flair to them.

Using visual content in all of your writing on the internet has become more of a requirement than an option.

The Science behind Visual Content

It seems as if science has an explanation for everything (duh). Knowing this, we decided to find out if there is science behind visual content, and we uncovered that indeed there is (yay us). Here is what we came across:

  • Evoke Emotions with Visual Content

Have you ever seen visual content that touched you deeply? Most of us have encountered a video or image that touched our heartstrings, making a lasting and unforgettable impression. Through your visual content, you want to strive to do the same. Produce visual content that will get a reaction from people.

  • Use Rule of Thirds to Create an Image

Photographers use Rule of Thirds to compose different elements of a picture to make it visually pleasing. To use this method, divide a picture into a grid of thirds, vertically and horizontally. Next, place important elements in the intersections, but never in the center, as it will take away from the effect you are trying to make with the picture.

  • Use the Golden Ratio

The Golden Ratio is where the ratio of the larger and smaller segment is the same. You can produce the Golden Ratio by making the height and width of a picture the same. If you are using this method to place it on your blog, you can position the image with the sidebar and main content. Use this method to find the Golden Ratio for a picture:

Pixels of a picture X the height of the picture = width of the picture

Width / Height = Golden Ratio (should be 1.618 or 0.618)

  • Use Fibonacci Sequence

The Fibonacci sequence is a succession of numbers where the following number in the sequence is the total of the two previous numbers. For instance 0,1,1,2,3,5,8,13,21,34… If you divide a number from the sequence by a previous number, you will get the golden number (1.618).

What Are the Nine Major Types of Visual Content?

People do not create visual content for the sake of putting a picture on their site or blog. They produce visual content to make an impact on others. When you are sitting down to create visual content, you need to learn from the experienced visual content builders of the type of image you should be creating. Here is what we learned from them:

  1. Your pictures need to catch people’s attention and need to be something out of Instagram or stock photos.
  2. Use moving visual content in the form of video, using sites such as YouTube or Vimeo and embed them to your social media accounts.
  3. Use infographics to present information visually.
  4. Use graphs and charts to share statistics.
  5. Create cartoons or comic strips to bring humour to your audience.
  6. Create memes or use ones already trending online on your blog post.
  7. On the main page of your site, combine text with images to explain what you do.
  8. Use high quality images that go well with the content of the article.

What Tools Should You Use to Create Visual Content?

If you do not know how to create visual content, you can use a number of tools that are easily available online. Here are the tools that you should use:

  • Canva

Canva offers several templates to choose from, but if you do not want to use them, you can create one from scratch. You can edit the templates to your liking. After you are done, the tool will automatically align the image to grids.

  • Skitch

Skitch lets you screen-grab content, allowing you to place it on your site easily. The tool also offers annotation features.

  • Photoshop

By far, Photoshop remains one of the most used tools to create and edit images. However, it will require some practice, skill, and resources to use it. It also costs money, and those not willing to spend a lot can always use Gimp, a free software with similar tools and features.

5 Tips to Producing Visually Stunning Content

Each time you create visual content, it has to be striking or else it will not work, and you will have wasted your time in creating something mediocre that will fade away as soon as you put it up on the internet. Here are some tips to adhere by when creating an image:

1. Use Grids

Memorize the Rule of Thirds by heart. It will help you frame your photo in such a way that all the important aspects of the image will be highlighted. If you are adding text to the image, place it on the top part of the solid lines.

2. Use a Photo Filter

In order for people to recognize that the image is from your site, use a filter that reflects that thought. Keep using the same filter with every image you create.

3. Set Your Brand Fonts and Color Palette

Pick a color palette or brand font to make your site more recognizable. On the blog posts, use colors that go along with the theme of your blog.

4. Select a High Quality Stock Photo

You can use free stock photo websites or register for one, but make sure that it contains high quality images. However, there is a method to finding high quality pictures. Select pictures that are bright, follow the Rule of Thirds, and the Gold Ratio.

5. Create a Helpful Infographic

Infographics are helpful in relying detailed and complex information in a concise format.

According to Citrix, 63% of social media contains visual content, which means that almost two-thirds of the updates are images or videos. The 2013 Pew Research Study stated that 54% social media users create their own visual content. Now, it is your turn to do the same.


About Eugene Mota

Eugene Mota helps entrepreneurs build profitable businesses they love. Check out his highly actionable guide How to Start a Business in 8 Easy Steps and visit his blog for tips on how to get more leads and clients at EugeneMota.com.

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