Many businesses are guilty of putting most of their efforts into chasing new customers. There is nothing inherently wrong with this, of course. After all, the more clients you have, the more your company will grow – with a bit of luck.
The trouble is, focusing on the often comes at a price of forgetting about the old. And, given that your existing and past customers are cheaper to target, it makes no sense to forget about them.
In this post, I’m going to go through some smart tactics of getting more sales out of every customer. Read on to find out more!
First of all, make sure that every experience has when doing business with your company is fantastic. You have to delight them – nothing else will do. Anyone can keep a customer reasonably happy, of course. But if you give them a wonderful experience and exceed their expectations, they will be back for more. Consider the restaurants you frequent – and those that you never return to. An average dining experience is not going to encourage you to go back. It’s the same principle for your business, whatever industry you serve.
Always ask for feedback
Asking for feedback works in two ways. First of all, it can give you a signal as to where things might be going wrong. You can then action the improvements you need to make while assuring the customer that you are dealing with their problem. Second of all, it gives you easy access into your client’s life again, at a later stage. Feedback also helps in fine-tuning the 7 marketing functions. The whole point of marketing is to remind people you exist, and asking for feedback is a cheap and easy way to make such a reminder.
Offer different services and products
Another way to make more sales is by starting to offer various services or complimentary products. Let’s say you are a web designer. You have clients that ask for websites, but as soon as you finish each project, they leave you. However, what if you were to offer them other services, like web hosting or SEO? You could sign up to an SEO reseller program, strike a deal with a web host, and offer them a complete and more comprehensive package. Not only does it upsell your current offers, but it will also give you repeated opportunities to communicate with your clients.
There’s a good reason why the retail giants offer discounts on store cards – it’s because they work. Store cards aren’t suitable for every business, of course, but loyalty programs certainly are. There are a wide array of offers you can give them. Think about discounts for repeat purchases, bonus products or services, and even a referral process. If a customer brings you more business, why not reward them for it? It’s a great way to encourage word of mouth marketing and increase the volume of your sales.
Keeping your current and loyal customers is so important – and it’s cheaper than finding new ones. Make sure you are doing everything you can to encourage loyalty and boost your sales. Good luck!