Every business, no matter the size, should have a website for their business. This is simply a must for all businesses to be viewed as credible, to reach your customer base, and to reach customers beyond your immediate area, to market the business, and to increase sales.
Here are 4 great tips that will help you build a strong website for your business.
The Right Domain Name
Choosing your domain name is the first step in creating your amazing website. The domain name will lend itself to several things, including SEO and social media marketing. The right domain name should match your brand as your website will be the foundation on which your business website will be built and should be memorable, relevant, and unique. This is how your customers will find, share, and identify with your company.
The Hosting Company to Meet Your Needs
Choosing the right website hosting company is extremely important to keeping your website up and running. There are tons of website hosting companies out there that promise a lot, so some research and due diligence is needed. When looking for a hosting company you’ll want to look at several things when comparing companies.
Affordability is usually the first thing you will look at. Don’t always go for the cheapest company, though. There’s usually a monthly fee to host a website, but also look at the extra perks, such as add-ons, free domain name, the cost to backup your site, and money back guarantees. Next, look at the sites features, such as live chat and support, especially if you’re not extremely familiar with website creating or maintaining a website. The third, pretty big, thing to look at is the hosting company’s time in business, their BBB rating, and reviews. Hiring a strong and reputable company will save you a lot of time and problems in the long run.
Simple, Clean Website Layout
Have you ever Googled something and when you clicked on a link you were actually scared way just by the look of the website? We all have. Having the right layout for your website will make or break the usability of the site for your customers. The first impression when a customer clicks on your site will either draw them in or send them on to other websites. The layout should be simple, clean, easy to read, the colors should be easy on the eyes (and no more than 3 colors), and it should reflect your brand image. WordPress offers lots of great, simple layouts that offer simple colors that can work for just about any business.
The content is the fourth extremely important factor when creating your business website. Some experts will argue that the content is the most important thing. Your website may be your first and only way to reach your customers. A website is the number one way to market your business, build your brand, and give your customers a way to learn about your company and what you have to offer. Quality content will show that your company is respectable and will engage with your customers. Content filled with keywords will help your site rank higher in search engines and will help more customers find your business.
Building a website is a lot of work, but worth it to draw more customers to your business, which can translate into sales.