Small Business Success: A Beginner’s Guide To Social Media Marketing

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Are you used to using Facebook to chat with friends or checking out Instagram for travel inspiration? If so, you need to learn how to utilize the marketing power of social media pronto. If you’ve got a business, social media is much more than a means of communication. It’s a way of growing your business and getting people interested in your company. If you’ve got a small business, the sooner you embrace social media, the better. Here’s a beginner’s guide to get you started.

Apps

Setting up profiles and pages

If you’re a complete novice, this can take a little while. If you have some grasp of social media, you shouldn’t find it too taxing or time-consuming. Set up a page or profile on the social media platforms you wish to use. Include your company logo and additional branding images. Add essential information about your business and contact details. Make sure you include a link to your website. It’s also a good idea to offer live chat and online interaction.

Once your pages are up and running, it’s time to spread the word. You can do this by inviting friends to like your page and asking them to share it. You can also use the power of SEO to attract visitors. Investing in SEO will generate more interest in your website and social media platforms. The power of word of mouth may be limited, and you may need to rely on SEO and advertising to really propel your presence to the next level.

When you have your pages established, make sure people know about them. There’s no point in having an incredible Facebook page or LinkedIn profile if nobody knows about it. Add all your handles, profiles and pages to any existing branding and marketing materials, and create links from your website. Update the content frequently and keep it fresh and engaging.

Advertising

Millions of people use Facebook every day. This is an incredible marketing resource and an easy way of reaching a massive audience in no time at all. If you’re not sure how to make the most of social media marketing, it’s wise to find out how to run ads on Facebook. You’ll pay to have your adverts shown. But you’re likely to earn much more in new business than you spend on marketing.

If you’re eager to go big on digital marketing, it’s always beneficial to get expert help on board. This way, you can maximise your gains from each and every platform and create a buzz around your business or product.

Network and connect

Most people assume that using social media marketing is all about attracting new clients and to an extent, this is true. However, this doesn’t solely involve individuals. You can also use social media channels to connect with other local businesses, investors, and suppliers.

If you’re not to social media, the concept of SEO, advertising and trying to get likes may seem alien. But in time, you’ll soon come to learn the lingo and master the art of modern marketing. If you’re not sure how to get ahead, don’t hesitate to ask for advice. There are plenty of firms out there can help you design a social media strategy and keep tabs on your accounts for you.

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