Affiliate Blogs: How To Turn Yours From A Hobby Into A Business
There are hundreds of millions of blogs on the Web these days. They range from the personal musings of individuals to corporate ones. There’s no denying that a blog provides people with an outlet to voice their opinions. Plus, it’s a way to share all kinds of weird and wonderful information with the world.
Many people that run blogs monetize them by adding affiliate links. If you run an affiliate blog, you will no doubt hope to make a real passive income from it some day. But, when will that day happen? I’m afraid that I can’t tell you the answer to that question!
A reason you might not be making much (or any) money could be down to one thing. You may be running your blog more like a hobby than a business. There is a distinct difference between the two. If you have a hobby, you don’t care if you make money from what you’re doing.
But, if you run a business, you need to think of ways to create a constant revenue stream. It still surprises me that many people run affiliate blogs like hobbies than businesses! In today’s blog post, I will give you some pointers on how to do the latter.
Only use relevant affiliate links
Let’s assume you run a technology blog. Your target audience is unlikely to care about home furnishings. So, why would you promote such retailers on your site? Sticking to the core theme of your blog is important. Link out to companies that sell computers, electronics, and similar products. Those are the things your readers are more likely to buy!
Register your business
When you start making money from your affiliate blog, how will you declare your earnings? It might be easy not to say anything. But, there will always be a paper trail that leads the IRS back to you.
Declaring all your earnings is important. That way, you can pay the tax that you owe. Plus, you can offset the running expenses of your blog like hosting and marketing.
You should consider hiring a lawyer to help you determine the best way to set up your business. Let’s face it; this IS your business, even if you work full-time for someone else! Our preferred tax attorney gave us some great advice for this blog and helped us save thousands. Sometimes it pays to speak to an expert so you can get things done right from the start.
Invest in PPC marketing
The only way you are going to get people buying from your affiliate retailers is by visiting your site. One way to drive a lot of targeted traffic to your site is with PPC marketing.
In layman’s terms, PPC or pay-per-click marketing is what you find on Google. They are the ads you see at the top or bottom of search results pages. You can also have PPC ads on Facebook, Twitter, and other social networks.
PPC marketing is cost-effective and will give you a good return on your investment. Aside from earning more affiliate revenue, you’ll increase awareness of your blog too.