Your marketing materials are a great way to drum up business, logo of your company improve your professional image, and get better results. So, it’s essential that you make them as efficient as possible and get them working harder for your business. In this brief guide, I’m going to go through some of the basics with you. Read on to get more out of your marketing materials with these simple tips.
Make sure that all your marketing materials are using similar designs so that they are instantly recognizable. When you are developing your brand, consistency is vital. So, logos, fonts, and design ideas should look the same through the entirety of your business. That goes for your website, flyers, brochures, and even your invoices. Consistency is key, so put robust checks in place to make sure everything links and gives off the right impression.
Carry business cards
The business card might appear like a throwback to times gone by, but it is still a valuable tool. Wherever you are in the world, either in your local bar on a beach vacation, you just don’t know who you will meet. A stack of business cards on your person could be the difference between winning your highest paying client, and losing them to someone else.
Give things away
People love free stuff, so branded materials can work a treat to stay in the minds of your customers. You could hand out branded pens at events, or give out USB drives with your logo splashed all over it. You could even get a button maker to make up some badges, or print up some t-shirts. Depending on your business, these are all viable tactics to keep your company at the front of people’s minds. And, at some point down the line, they might have need of your services.
Learn about design basics
I would always recommend getting a professional to do your logo and design your stationery items. But, you should also make yourself aware of some of the principles of design. If you want the best results, you have to be able to talk to professionals on their level. And, when it comes to making minor adjustments or spotting errors, knowing the basics will stand you in good stead.
Improve your copy
Everyone can write, right? Well, most people can – but not many can write and get results at the same time. I see so many marketing materials out there with copy that does not inspire, compel, or force me to take action. Creating brochures and flyers cost money – don’t waste it by using the wrong words.
Keep it simple
Simple design works, so try and keep your marketing materials clear, clean, and easy to understand. Your message should be recognizable in an instant whether it’s a logo of your company or a flyer advertising a special offer. Stick to the basics, keep clutter to a minimum, and lose everything that takes away from the visual impact. Of course, that’s easier said than done – which is where a basic knowledge of design will come in handy!
Any more tips? Let me know in the comments section below!