The customer is the core of running a business. Without the customer, there is no business to be had. That’s why it’s of paramount importance to take care of your customers from the outset. If you are more inexperienced in the business world, it is especially important. More mature companies already have a loyal customer base at their fingertips. For the startup entrepreneur, building a positive customer relationship is crucial to their success. If you are currently in this position, it is likely that you are wondering how to secure a loyal customer base. Well, it is not rocket science – but that doesn’t mean that it’s a walk in the park, either. Keeping your customers happy is an ongoing project. However, for the budding business owner, it should be an enjoyable one. Let’s have a look, then, at some of the things you should be doing to put a smile on your customers’ faces.
Give Them What They Want
We have all heard the old adage ‘the customer is always right.‘ The truth is that has been gospel for so long for a superb reason – because it works. As long as you are approaching any interaction with the customer with that idea in mind, you’re sure to please them. A significant aspect of this is training your staff up well. It’s important that you hire and train people who can always see things from the customer’s perspective. Even if you feel that the customer is in the wrong, you must bite your tongue. This can be difficult at first, but it is an essential part of doing business.
Give Them An Easy Life
When any of us are in communication with a company, we want three things. We want it to be fast; we want it to be easy; we want it to be inexpensive. Too often, businesses fail to deliver on this holy trinity – and the venture suffers as customers flock to elsewhere. When you are opening up the lines of communication, make it a straightforward, cheap and efficient service. If the customer emails you, respond in time. If they want to call you to chase something up, give them a number to do so. And make sure that you are using a mobile landline number. That way, the customer can call the landline number – which is cheaper for them – but you can be available to pick up the phone immediately. All these little things make a huge difference to how the customer feels about your company.
Care About Their Opinion
Requesting feedback from your customer is one of the most important things you can do. It is also one of the kindest things you can do for your business. Show the customer that you care about their opinion by asking them how their experience was. This is sure to win you some essential points. Moreover, show that you were listening – by putting their suggestions into action. A business which responds to its customers by improving its service is one which is likely to do well.