SEO can often seem like a foreign language to some business and website owners. There are lots of banana skins waiting for you to slip on. To make sure that doesn’t happen, you need to be aware of the key SEO mistakes that many people make. Read on to find out more.
Yes, we all know that keywords are, of course, very important. They help your content to be found by exactly the kind of people you are looking to attract. But that doesn’t mean you have to go over the top. Most search engines can pretty easily recognize when content has been spammed with certain keywords. It’s not that easy to fool a search engine algorithm. And it’s not a great way to impress visitors to your website either. Instead, select your keywords very carefully, and make sure you use them subtly and carefully. This is the only way to make sure that your keyword strategy works how you want it to.
Not Using Analytics
There are not many mistakes that are more needles than failing to use analytics tools. If you’ve taken the time to make sure that you are doing all the right things with your SEO, you should be tracking your progress. Analytics tools allow you to see how you are performing. If you are performing well, then you will know to carry on doing what you’ve been doing. And if things are not going as well as you’d want them to, then you will know to make some changes to how you approach SEO. In order to grow your website, you need to be able to see where you are going wrong, so use them! You need all the help you can get, so use a top SEO company if you’re still not sure what to do.
When a link no longer works on your website, it is not serving any purpose for your website. It’s a simple way to frustrate readers because no one likes to click a link only to find out it’s broken. But it’s much more important than that. Broken links give your website a bad reputation, and that’s not what you want to happen. Search engine algorithms don’t like finding broken links. Google will downgrade your website. So, you should conduct regular checks of your website searching for broken links. When you find a broken link, make sure you replace it with a functioning one as soon as possible.
Duplicating content can mean a couple of things. Some people post content on their own blog or website more than once. This is not something that will help your SEO ranking, so don’t do it. It’s something completely useless. And the other type of duplication can is when people post content that has already been posted on other websites. This can directly harm your SEO, so you should avoid this as well! In other words, just stay away from duplicate content. Instead, stay original and keep pushing forward. It doesn’t help anyone to post and repost old pieces of content.
Know that you understand these top SEO mistakes, make sure that you don’t make them!