A key part of entrepreneurship is pitching and promoting your small business. You just have to take one look around you to realize how difficult it really is. Why? Because there are thousands of small companies vying for the same attention. There has never been a better time to start a small business, but that means there’s a lot of competition. So how do you stand out? How do you cut through all the other companies when you pitch yourself to clients? It’s a great way to expand your business, but it’s not easy. Today we’re going to show you how the pros do it.
A slick, powerful website
When you reach out to clients, the very first thing they’ll do is visit your website. It tells them everything they need to know about you and your business. You’ll be surprised how many small companies throw together a site using a simple template. Invest in a bespoke design, and make sure it connects instantly. Keep it simple, intuitive, and draw the client into your story. Always lead them back to the contact page, so they get back in touch with you.
Use simple language when pitching
A good website and a polite email should get your foot in the door. Now, you’ve got the floor, and it’s time for the elevator pitch. Now, every successful businessman has their unique pitch techniques, and you’ll eventually find yours. For now, start with simple, effective language. Don’t be patronising, but keep it very simple. Avoid complex jargon, and technical language unless absolutely necessary. Speak to them like a human being.
Use high quality handouts
The potential client isn’t likely to make a decision on the spot. They’ll like to spend a while looking over your pitch, and learning more about your company. Give them the space to do that, and provide plenty of reading material. Handouts are great here, but make sure they are high-quality. For example, you can present your business with media cards. They are professional foldouts that tell a client everything they need to know.
Case studies and testimonials
As a new company, your potential clients are looking for experience and reassurance. They’ve probably never heard of your company before, so you need to remove the risk and uncertainty. The best way to do that is with high quality case studies and testimonials. Even if they’ve never heard of you, they’ll trust the words of other companies and clients. Present them with a complete case study of a previous client. Use hard data to prove your results and ability.
What makes you unique?
Remember that the client probably has five or six other meetings lined up that day. They’re all pitching for the same project or job. What makes you different from everything else they’ll hear today? Leave them with something that sets you apart. Give them a real reason to choose you over the other guys. Think of this way. They can probably do the job just as well as you. So, what’s the extra incentive of choosing your company?
Pitching your business to clients is tricky. But, the more you do, the better you’ll get. Good luck!
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