Livening up your business brand can help you to get ahead in your industry. Whether you’ve been falling behind lately or you just feel like you need a shake up, this guide can help you. Use the following tips to liven up your business brand:
Come Up With an Enticing Brand Personality
An enticing brand personality will keep people coming back to you for more. Not only will your brand become more recognizable, you’ll help people to relate to you and get to know you as a business. To start, you need to decide what kind of business you have. Are you serious? Fun? What sort of persona do you think it would have if it were a person? Then make sure your personality is displayed on your website, business cards, and other marketing materials. Here are some businesses with amazing brand personalities.
Tell Everybody Who You Are
In order to liven up your brand, you should tell everybody who you are as a team. This helps people to put faces to names, and you instantly become more transparent and trustworthy. Put it on your ‘about’ page on your site. You might not think it will make much difference, but it’ll change the way people see you!
Don’t Copy Others
Don’t copy others when it comes to your brand personality. It can be difficult when there are so many great brands out there. Taking inspiration is fine, but you need to come up with your own ideas to be unique and stand out. You definitely don’t want to build a bad reputation with other brands.
Use Nice Imagery
Nice imagery will make you overall more attractive. It’s been proven that nice images can actually keep a person on your site, or make them click on a post. Imagery is extremely powerful! Using original, high quality images is always the best idea. If you can’t take them yourself, buy them from somewhere reputable. Using free stock images and building on them can be OK, but make sure anything you do is legal.
Be Consistent on All Platforms
You not only need to be consistent on your website, but on all platforms. Once you know exactly how you want to be viewed as a business, make sure you display it over every platform that you use. This could be social media, email, or an offline marketing material. Click here to see what kind of techniques you can use to reach your audience. Whatever it is, make sure it fits in with what you want to be portrayed as. Also, make sure the platforms you’re using target your audience in the first place. This will require extensive market research so you know you’re in the right place.
These tips should help you to liven up your business brand in no time at all. Start using them now to see what a big difference they can make to you and your business. Any tips of your own? Feel free to leave them below. Come back for more posts soon!