Many websites are pretty good, but how many of them are truly great? This difference can be the difference between success and failure when it comes to running a website. So, maybe it’s time that you started to think about how to turn your average website into a winning one.
Here are 10 great tips that will help you do exactly that.
- Upgrade Hosting
The web host that you use will determine a lot about your website. If the website stops working, it’s the responsibility of your web host to get things up and running again. If your host is slow and the website is down and out of action a lot of the time, you should think about upgrading. A better host will be able to improve the functionality of the website and keep it active for longer. The service you get when a problem does occur should also be vastly improved by upgrading your host.
- Make it Easier to Navigate
There’s nothing more frustrating than a website that’s impossible to navigate. If people can’t find what they’re looking for when they log on to your website, they will simply head elsewhere. People’s attention spans are very small when they’re browsing the internet, so don’t frustrate them with a complicated, difficult to understand layout. It should be simple for people to get to where they need to go, so label sections clearly and make sure that all the links function.
- Impress Instantly
You only have a few seconds to impress when someone lands on your website’s homepage. If people don’t like what they see as soon as they open the page, they will probably leave the website and not come back. So, your website needs to be designed in a way that grabs people’s attention and persuades them to stick around and have a look at what the website has to offer. So, if your design hasn’t been updated in years, it might be time to give your website a facelift.
- High-Quality Content
Writing strong content for your website is vital for a number of reasons. First of all, it’s important to make your website stand out from all the other ones out there. And having good content for people to read will make your website more appealing. Good content will also help your website to rank higher on search engine results pages. The content doesn’t just have to be written content though. It’s an even better idea to create video content for your website because people love watching videos.
- Be Easy to Contact
Your contact details need to be available on the homepage of the website. If you don’t have a physical presence for your business, you can simply add an email address. This will allow people to ask questions if they need to. And if you have a physical store that you want people to visit, make sure you put your address on the website too. You could even include a small map showing your location as well. Putting links to your social media profiles at the top of the homepage is a good idea too.
Your website needs to be easy to find on search engine results pages. So, your pages need to be optimized in a way that allows them to be found as quickly and easily as possible. The fact is the vast majority of people who arrive at your website will get there via a search engine. So, you need to think about what people search for when they’re looking for what you have to offer. These keywords will be essential for strong search optimization on your website, so start thinking about them today.
- Use the Right Fonts
The text on your website needs to be readable. If it’s not, you should make the necessary changes. The most important thing to get right is the fonts. The fonts should be simple and easy to read. Don’t worry about how stylish it looks so much. Having a font that is pretty and complex is useless if it’s also hard to read. The color of the font and the pages on your website are essential too. The colors need to allow the text to stand out. You don’t want the colors blending into one another and making the text hard to read.
- Responsive Design
Responsive design allows your website to be viewed on phone and tablet devices as well as on ordinary computers. It’s vital that your website is designed this way because so many people are now using their mobile devices as the main tool for browsing the internet. If you’re not accommodating those people, you will be missing out on a large section of your potential audience. It’s never a good idea to ignore a section of your audience, so make sure that your website can be enjoyed on all kinds of devices.
- Use Google Analytics
As someone who runs a website, you surely want to know how people behave on your website. Getting to understand user behavior can flag up areas of weakness and things you’re doing well. Google Analytics is the best way to get to know what people do when they’re on your website. Once you know what people are doing, you can find out what you need to change to modify people’s behavior. If you get these changes right, you might be able to encourage people to spend more time on your website.
- A Clear Message
Every website needs to deliver a message to people. This should sum up the aims and ethos of your website, and it should be clear to people as soon as they log onto your website. Your message could be summed up in one line. This sentence could be displayed underneath the brand logo on the homepage of the website. The message you display will help people to understand what your business has to offer to them. So, make it clear, concise and snappy.