Your customers are the beating heart of your business. Without them, your profits dry up, and you’re left struggling. It makes sense that you would treat them with the utmost respect and loyalty. After all, it’s their custom that keeps you going. Any small business owner knows the early battle for every single customer. When you’re just getting started, every purchase – no matter how small – is vital. Every customer is so uniquely valued, because they’re helping you move forward. As you grow, you should maintain this sense of loyalty and respect for each and every customer. Here are some more vital tips for keeping your customers happy and loyal.
Genuine interaction and customer service
A lot of business people bemoan customer service. It’s expensive, it’s a drain on resources etc. Actually, it’s a wonderful opportunity to turn a negative perception of your company into a wildly positive one. If a customer cares enough to get in touch, they’re a customer worth keeping! Apple are famous for this. They provide exceptional customer service. In doing so, they turn negative custom into promotion. A resolved customer tells everyone how great your service was.
Listen to what they’re saying
As a business owner, it’s easy to assume you know what’s best for your company. The truth is, you don’t! Your customers do. They’re the ones using your product or service, so they know what they want from it. They know how it could work better or serve their needs. So listen to feedback, give them the forum to provide it. Use feedback forms, questionnaires, and focus groups to listen to what people are saying about you. Look at your reviews on Yelp or TripAdvisor. Listen to customers, adapt to their needs, and grow. It’s the only way to stay relevant, and boost your sales.
Get to know them better
The more you know about your customers, the better you can serve them. That’s why data collection should become your next big priority. Using sophisticated software, start collecting information about your customers. The motoring industry is doing this exceptionally well through automotive CRM software. It records every purchase and customer interaction. It keeps details about their location, demographics, and purchases. It means they can send personalised updates and communications. The more you know about your customers, the better you can sell to them later on.
Treat your customer interactions like you would any other personal relationship. We know that lying and lack of transparency breeds distrust in our real relationships. So, why would you do the same to your customers? Customers respect an open and transparent company. And, they can tell when businesses are being suspicious or disingenuous. So tell the truth about changes to your business. Explain the reasons for a price change or a new product. Just be honest, and customers will respect you.
Say thank you
It’s the easiest phrase in the world, yet it carries so much weight. Customers like to feel valued. So, let them know how much your custom means to them. Say thank you in whatever way feels right for your business.
That’s all the advice and tricks we’ve got for you today! Come back soon for more essential business advice.