When marketing your business, you’ll probably use the services of a digital marketing agency. Or, you’ll try to do everything yourself. Either way, there are some mistakes we suggest you avoid. For the business owner trying to do everything, it’s about realizing that not everything can be DIY. For the marketing company, it’s about knowing how and why the world of internet marketing has changed. Not always for the better. Whichever camp you fall into, I think you’ll find this information very helpful. Either, if you are using a professional marketing business or if you are trying to do it yourself.
Are You Being Scammed?
If you’re putting your faith and company in the hands of a digital agency, it’s important to know one thing first. Is the marketing agency you’re looking at a scam? It’s fairly easy to find the scams because they aren’t exactly subtle. A marketing scam will usually start with a video. There will be a person sitting on a yacht telling you how they made millions by using their marketing technique. You won’t find out their marketing technique because you’ll have to pay for that privilege. In fact, you often won’t find out anything about their service until you have given them some money. This should be a big red warning light for anyone buying any product. If you don’t know what you’re buying, don’t buy it. Real marketing agencies will tell you exactly what they are going to do and how they are going to do it.
Also, stay away from any marketing agency that is suggesting they can get you success overnight. It might be that they are just taking a positive attitude, but it’s more likely they’re selling empty promises. They’re a great business for selling empty promises because people are more than willing to buy them. Once you know the scammers, you’ll be able to find the real companies that are offering you a quality service.
Understand “Free Marketing.”
What is free marketing? What does that term mean? I don’t think there is any such thing as free marketing. As some point, you will be paying for a product or service. Some people believe selling merchandise is free marketing. But you have to pay for the merch to be produced first. But the biggest misconception is that marketing your business online is free. If it were, the internet marketing industry would not be a billion dollar money making machine. Also, when you type in SEO, you wouldn’t be hit by about five million links to companies offering to do it for you.
You can technically market your business for free, but I would imagine not to great effect. The reason for this is that many people simplify things like SEO. It’s understandable because in its three-letter form, it sounds straightforward enough. But actually, it’s a lot more complicated than you realise or have been lead to believe.
What Is SEO?
SEO or search engine optimization is a number of different methods and tools used to strengthen the search ranking of a website. Contrary to popular belief, this is not just about adding links or using the right keywords. That’s just the start of this service. If you stop there, you’re not going to find your business on page 1 or even page 2 of a search results page.
That’s why it’s important to hire a marketing agency if you are looking to use SEO. They should know exactly what SEO methods to use to make your website a success. But, you need to be careful here as well because there are some marketers that do not know how SEO works. Some still believe that you can increase SEO by link agreements between sites. They cheapen the process of SEO by using links between two of their clients. But this method of SEO has long been out of date.
In fact SEO building has become a more complex and strenuous process. This is thanks largely due to penguins and pandas. These are the names of Google penalties. They will be put on your site if the are found to either, be using techniques purely to increase search ranking, or offering poor content.
When choosing an internet marketing company make sure, they are offering a great service. Rather than relying on themselves to complete the marketing tasks, some might be better off using a white label company. This is another internet marketing company that works behind the scenes sharing the load. They’ll benefit your business without you even realizing they exist. For more information, have a look at 51blocks.com.
Content Is King
Another mistake marketers make is favoring quantity over quality. They do this in one of two ways. Either they take on too many clients, offering a poor all around service. Or, they try to boost search ranking for clients by stacking their sites full of information. This information is often poorly written and in some cases copied and pasted. This will not increase your search ranking but it will earn you a penalty for poor content. They might not even write the articles themselves. You might stumble upon a marketer that uses software to write website data. Technology has not reached the point as of yet where this is guaranteed to be successful. You might find your site is quite poor after being built with a software marketing package. Although I wouldn’t go as far to suggest these companies are scams, it is not advised you buy their services.
Instead, you should look for a business that has a good history of offering a quality service to their clients. Always check their contacts and about page to find out exactly who you are hiring.
Underestimating Social Media
One of the last mistakes marketers and businesses make is underestimating the importance of social media. In fact if you use social media effectively, you often don’t need any of the other marketing services. Social profiles can quite easily put your business exactly where you need it to be in the market.