Online channels for any business can be highly lucrative – if you get things right. Today’s little lesson will reveal five ways you can boost your sales, get more sign ups, and pave your road to online success. Let’s get started right away.
Concentrate on UX
How do your customers find things when they are using your website? If it’s clunky and complicated, it might be time for a refresh. User experience – or UX – is all about looking at the online service you provide and making it work better. In simple terms, that means simplifying things so that users will find it easy to navigate around. And, of course, buy things and sign up. For example, it is very likely that you will see a boost in your responses when you use a postcode address finder API instead of having a full box. It is so much quicker for your customers to pop in their postcode and house number than it is to try it out. And that extra ease means more sales.
Improve your online copy
The words you use on your website are incredibly important. They can make the difference between a sale and someone finding something else, somewhere else. Now, I appreciate the fact that everyone thinks that they can write – but not everybody can write good copy. So, if your online sales are weak, think about hiring a copywriter to see if they can help. Compelling copy gives people that final nudge and makes it more likely they will make a definite decision to buy.
Show off what you know
If you know everything there is to know about your industry, share it with your customers. Start up a blog and you will begin to see more positive results. People will begin to see you as an authority figure in your industry, and that means one simple thing. When they are in the mood to buy, they will think of you and your advice. It’s a great way to get into people’s heads at an early stage of the buying process. And to create a loyal audience.
Get into email marketing
Email marketing is often thought of as a waste of time, but it’s the one area that can really make a difference to your business. Sign up for a service like MailChimp – they make it easy for you to get started. Refine your message, and create impactful header lines that ensure that they get open. Once you have your readers attention, give them what they want to hear – and don’t see everything as a sales opportunity. If you’re too pushy, you will just end up in someone’s email spam folder.
Look at conversion
Finally, take a look at your conversion rates. Sometimes, all it takes is a little tweak here and there to make a real difference to your sales. For example, instead of a red button to click, why not make it green? Always test for the most efficient route, of course. But you might find that it’s the most simple changes that work best.
Hope this has helped. Stay tuned for more business tips coming your way soon!