The most successful businesses have learned the difficult trick of building a community. They nurture their existing customers and instill a sense of loyalty. This is the best route to repeat customers, and long-term business. The bigger and wider your community, the larger your company. But, how exactly do you create this loyal community? How do you get customers coming back time and time again? What makes them hang on your every blog post, and relentlessly buy all your products? We spoke to some of the experts to find out more.
Do your research – First and foremost, you need to understand your audience. Figure out who’s buying your product, reading your blog or using your services. Do research to determine their demographic information. By doing that, you can tailor your service to them even more specifically. But, don’t just stop at demographic information. Find out what their goals and ambitions are. What personality types are you attracting? How can you better serve them? The more you know about your customers, the better service you can deliver.
Don’t talk down to them – The best websites create a community of equals. People flock to the same site again and again because they feel at home there. The best blogs offer advice and expertise, but they do it in a respectful, communal way. Building a community means fostering an equal and open environment. Consider how your copy and wording is coming across, and practice a better tone.
Embrace social media – If you want a truly loyal community, then you need a social media presence. A big one. Building a community is all about capturing people, and feeding them with regular, delicious content. It means interacting with them on a daily basis. Facebook, Twitter, and Instagram are the best ways to connect with your community every single day. Loyalty comes from regular contact, and with social media platforms, you’ve got a direct line to your customers. Build it, and encourage growth.
Build a brand that resonates with people – As we mentioned before, people like to feel like they belong. To create a community, you need a brand identity that resonates and connects with your customers. They need to see your images and identity, and say “that represents me”. Brand design is not an easy thing to get right, and you’ll often benefit from the advice of experts. Everything from your colors to your tone of voice is crucial to achieving the right brand identity.
Ask for feedback – Building a community is a two-way street. It’s a communication. So engage with people. Ask them questions, and make sure they feel involved with your brand. Give them the chance to help shape your company. Always ask for open and honest feedback about your website. What could you do better? What would people like to see included? You’ll be pleasantly surprised by the positive feedback, and you might get a few useful suggestions.
In today’s digital world, a community, or tribe of followers, is essential to business. How have you built yours?