There are two sides to running a successful business. The first is delivering the goods to your customers, every time. The second is a little trickier. It’s about getting those clients in the first place. Unfortunately, you will get little chance to do the former, if you can’t succeed at the latter. You could be the answer to the world’s problems. But, if you don’t look the part then whatever deal you try and strike will go to the inferior company with the snazzy pitch deck.
So, to give yourself the best shot at getting more business, it’s vital to look the part. And it doesn’t have to cost you a fortune. Today, I’m going to go through two simple marketing tips on how to give your business a professional sheen and help you get the edge over your rivals. Let’s get stuck in straight away.
Improve your website
OK, so you have a web site, you think it looks pretty cool, and will do for the time being. That’s your first and second mistakes, right there. It doesn’t matter what you think about your site – it matters what your customers think. And if you aren’t getting much business from it, it isn’t working.
And no – it won’t do for the time being. What happens if a high-paying customer comes along tomorrow, and can’t make head nor tail of your online presence? What if they follow a broken link or think you look like amateurs? They’ll just go elsewhere – to your slicker competitors.
All websites can be better. They are more organic than static and need to be tended to like you would a garden. Find what works, eliminate what doesn’t, and always look to improve anything that can make a difference. Hire an SEO specialist to rank higher on Google. Improve your copy so it actually speaks to your audience. Use better images that capture what you are trying to say. Make it zing with style and professionalism.
Improve your marketing materials
If you are a startup company or small business, you may have forgotten about the value of offline marketing materials. It’s no real surprise – it seems that everyone is obsessed with the ‘power of the Internet’. Yes, it’s true that online marketing can bring you great results. But don’t forget about traditional marketing methods.
So, get involved more with real life people. Get a designer to help you come up with a better logo, and also to assist you with your promotional materials. Give them an added edge by laminating them – people will be less likely to throw them away if you have made an effort. And laminating is cheap. Take a look at the prices of Filmsource laminating film roll for a good idea of what to expect.
Make up your flyers and hand them out where you know your audience hangs out. Use business cards and give them to everyone you meet – you never know what could result from it. Go to trade shows and speak to as many people as you can. But whatever you decide to do, make sure the materials you use are professional and as high quality as you can afford.
If you want to make a difference in your business performance, then making changes to your company image is a step in the right direction. Let me know what you think.