A small business owner has a lot of things on their to-do list. I should know, my list is a mile long! As entrepreneurs, we’re constantly scouring the blogs to find new techniques to build an online presence. One thing that comes up time and time again is SEO or search engine optimization. This is a tricky concept to get your head around, with lots of complex techniques. As a small business, is this really worth my time, when there are so many other things to do? The simple answer is yes. SEO is worth every second of time you can give it, even if you’re a small company. It’s vital to my website, and it should be for yours. Here’s why.
Google sends an enormous amount of traffic to your website
If Google recognizes your website as a relevant, useful source of information, it will rank you highly. When you’re ranked highly, Google will send you thousands of visitors every day. The biggest sites regularly receive 50% of their traffic through search engine results. What other marketing sector is going to drive 50% of your sales and interest? Search engines are a crucial part of your strategy, and it’s very powerful when you master it.
Creating any other marketing channel that will deliver 50% of your sales would cost a fortune to develop. Delivering the same traffic through advertising would require an enormous budget. To build a social media network that would drive that many sales would take years. SEO, on the other hand, is relatively cost-effective. Much of the groundwork can be done yourself, through keyword research and site structure. You can create content yourself too. You can also hire a professional company, and that will still cost less than the equivalent advertising campaign.
Your competitors are definitely doing it
It’s easy to ignore SEO. It’s complicated, and there are no instant results. It takes time and effort before you see a big change. It might be the silent marketing channel, but you can guarantee your competitors are doing it. If you’re not investing in SEO, you’ll watch as the local businesses steam ahead of you in the search rankings. Even if they’re not doing it right now, they’ll soon see something that will convince them. Get a head start.
Local SEO is now very important
A lot of small businesses ignore SEO because they think they’ll never be on the first page of Google. How could a small business compete with the biggest players? Well, since 2014, everything has changed for small, local companies. Local SEO services are now more important than ever. That’s because of the gigantic shift to mobile internet use. More people are using their mobile devices to search Google. And, guess what they’re looking for? That’s right, local search results! They’re looking for the best local cafes. The best plumbers and tradesmen. The closest hairdressers. Your local business needs to show up when they search!
If you’ve been putting SEO at the bottom of your to-do list, it’s time to move it to the top. Trust me, it’ll be the best decision you make.