Want to know how you can tell if your website isn’t working for you? There’s an easy way to find out. If you aren’t completing any of your goals, such as making sales or getting sign ups, then somewhere down the line you are doing something wrong. Here are a few tips that will help you identify your problems and do something about them.
You are lost in a sea of noise
The Internet is a busy place, full of noise and chatter. As a small voice in that big world, it can be hard to get noticed. You need to have a different voice to be noticed, yet still appeal to the mainstream – it’s a tough nut to crack. So how do you get started?
Well, first of all – know your subject and make your unique selling point very clear. If you can bring a different way of doing things to the table, it can take you far. Secondly, make sure you click with the right people.
Decide on a target market and find out everything you can about them – what they like, what they eat, where they live and anything else. Once you build up a picture of those people are, you will be able to talk to them in a voice they understand.
Your communication is lacking
Of course, you need a platform for your voice – and the best way to get started is to create a blog. There are many benefits that come with having a blog, but the main one is that it will help you get noticed by the search engines.
Without a good ranking on Google, Bing or Yahoo! you aren’t going to get found by many people – but it doesn’t take much to sort out. Learn how to start a blog and have SEO in mind right from the off. However, write for your customers first, search engines second.
Even though Google might like you, it will be for nothing if you can’t hold your audience’s attention. Write well, provide valuable and unique information, and share your work in as many channels as you possibly can.
Your website is overcomplicated
Simplicity wins when it comes to making sales on the web. From the design of your site to the process of checking out after a purchase, everything needs to be as streamlined as possible.
Any obstacle is a massive turn off, and every extra action that a customer has to make is a chance for them to give up and go elsewhere. Make it as easy as possible for them to buy, sign up, or do whatever you need them to do.
Think about your web browsing experiences and transfer those thoughts to your own service – and don’t be afraid of outsourcing for help if you need to.
OK, so that’s three areas that you can improve to make more sales. The web can be an overcomplicated place at times, but it is a lot easier than a lot of people make out. With any luck, these ideas will help send you in the right direction for a boost to your sales. Good luck!