Tricks Of The Trade, Four Free Ways You Can Market Online
There are a lot of costs that need to be dealt with and taken into consideration when first starting up a business. For instance, you will need to pay your workforce, and unless everyone is working from home, you will have to rent or buy office space. But a sector where you do not necessarily have to spend any money is marketing, and this is because most marketing is now done online. That means that marketing your company can be done for free or prices that are dirt cheap. Here are just some of the ways you can boost interest in your company and never spend a penny.
Design A Brilliant Website
If you are a whizz with tech you probably already know all about setting up a website. You may even have one running online right now. But for those of you who do not, it really could not be easier. In fact, these days children are taught how to set up websites like a basic skill. Use a program like WordPress to setup the basic layout and add all the key features. Do not worry that it looks like a plain, boring space because you can change all that later. You will need to add some pictures, links and maybe even a few videos to make it look attractive. You can then play around with the colors and text as long as it is still clear and easy to read. Think of a website like a big free advertising space and then use it to market your business.
Once you have set up your website, you may still not be getting any visitors, and that is all to do with whether or not you have used search engine optimization. This means using keywords on your site. When someone searches for a product or service related to your business, your website is one of the first to appear. However, the complex is quite complex, and while you can do it yourself organically for free, you can also hire a web marketing company to complete the process for you. It will not be expensive, and you will easily make back any money you spend within weeks of your site being fully SEO operational.
Build A Blog
Your company needs a blog because if you have one it is just another space for free advertisement. You can fill it with articles related to whatever field your company is in. After that, link some of the articles to your business website, directing readers to use the service or product you are offering. You do not even have to spend a lot of time writing articles. Instead, you can hire guest writers to fill the blog for you and soon the ad space will run all by itself.
Use Social Networks
Finally, it would be remiss of us not to mention that you can use social networks to market your company, still for free. For instance if your company attends a business event, make sure your employees are on snapchat marketing it. You can set up this service with the company itself so that your businesses story can be seen on a worldwide market.
We hope you found this advice valuable and use it to market your company for free, today.