Business owners around the world have to spend a lot of money on keeping their customers happy. While it is not a good idea to reduce your budget too much, there are some easy ways to can reduce costs without affecting the service you provide. We’ve done some research and come up with a couple of suggestions that you might find interesting. You don’t have to implement them straight away, but we think most small businesses could benefit from our ideas. When all’s said and done, you just need to think of savvy and innovative techniques of meeting your customer’s demands without breaking the bank.
Use social media websites
So long as you have social media pages for your business, you can encourage people to get in touch through those means. Most companies think that allowing people to post complaints on a public forum is a bad idea. However, they are not looking at the whole picture. It is not the amount of complaints you receive that can make you appear less than reputable. It has more to do with how you deal with those issues. So, getting people to use social networks is a wise move. It will allow the whole world to see the complaint, and how you dealt with it quickly and effectively. That will make your business seem like it is customer-focused.
Consider video messaging options
Many people now have Skype and alternative video messaging services on their smartphones and laptops. So, it makes sense for you to accept customer service calls using those platforms. There is no cost involved for you or the customer, and that is a big bonus. You simply need team members who are trained well to ensure that all matters are resolved quickly.
Offer a local rate phone service
Expecting your customers to call a number that is going to cost them 50p per minute simply isn’t feasible. You are sure to get lots of complaints from people who are landed with a massive phone bill at the end of the month. Local rate phone numbers are excellent because they allow you to make some money while keeping the call costs down. People getting in touch with you will pay 5p per minute from a BT landline. You will get around 1.25p of that. With a bit of luck, the extra income will allow you to improve your customer service approach and make the process even more simple for them.
The last option you have involves outsourcing the entire customer service operation. Some small business owners find it works out cheaper, and they get better results. At the end of the day, it all depends on the company you select. Make sure you perform a lot of research before signing on the dotted line. You need to guarantee the specialist you choose can meet your requirements.
Now you have some brilliant ideas about the best ways to reduce the cost of customer service, we hope you will find life a little easier. We wish you the best of luck for the future and hope that your business goes from strength to strength. Now all you need to worry about is reducing the cost of marketing, but that is a whole other article in itself. See you back here soon!