Mobile optimization is a key part of most businesses on the internet these days. It’s almost an unwritten rule that your website needs to be optimized for mobile devices. If it’s not, then you will soon fall behind the rest of the competition. It’s something fairly simple that could help smaller, niche, businesses get the edge over competitors. In this article, I’ll talk about why you need mobile optimization, as well as providing some helpful tips.
Why is mobile optimization key?
Mobile optimization is nigh on essential for websites. Research by Google shows that nearly 75% of users prefer a mobile-friendly site. No one likes to browse the web on their mobile device and encounter a website that’s not mobile friendly. If you site isn’t mobile ready, then you run the risk of long loading times that can frustrate users. Also, the site may be too big for the screen so will require zooming in and out and scrolling. This type of thing only adds to the user frustration, and you’ll soon find them leaving your website for a competitor.
Another main reason you NEED to optimize your site for mobile is down to the new Google mobile search algorithm. Earlier this year Google implemented fancy new software that displays whether or not a site is mobile-friendly in the search results. Sites that are deemed mobile-friendly get labelled so by Google and bumped up the search ranks. If your website is on the first page of a Google desktop search, but doesn’t have a mobile-friendly version, chances are it will be a lot further down the pecking order.
How do I know if my site is optimized for mobile?
It could not be simpler. All you have to do is copy your website URL into the box here and click analyze. Within moments, you will find out if your website is mobile friendly or not.
What can I do to make my site mobile friendly?
Make sure when people view your site everything fits the screen. There should be no need for users to zoom to read stuff on your site. Ensure all the menu’s are laid out clearly and are easily clickable. There are guides on how best to go about all this; they go into a lot more technical detail.
One top tip would be to create an app for your site/business! When people view your site, you should give them the option to download an app version. The benefits of this are they will now have your business on their phone at all times and won’t need to worry about searching for it again. It can be hard for a small business to create an app because you may not have the money to hire someone to do it. Have no fear, you can easily take a course online! Simplilearn App Development is a site that allows you to take an Android App Development course. By the end of the course, you will be able to create your own fully stable app that can be viewed on Android devices.
Before you even start looking at mobile optimization, make sure your actual website is up to scratch. There’s a handy article on this site that explains ‘How to create the right website for your business/organisation’.
We’re living in a more and more mobile-centric world. Everywhere you look people are on their phones or tablets. This leads to more and more mobile web browsing. Which in turn means that the need for mobile optimization is all the more important. Don’t let your business suffer, take the time to make your website mobile friendly. If your competitors are already doing it, then you need to catch up. If they aren’t, then it’s a chance to take the lead.