Being self-employed has its own set of challenges. Even more difficulties can arise when you’re also a parent. Self-employed Mom’s are doing fantastic work out there, but no one’s heard about it! As busy as you are, it’s so important to market yourself well. The better your marketing is, the better clients you will find. Make sure you’re not making these mistakes.
Neglecting Social Media
Social media is a massive phenomenon and not something to be left just to our kids. If you’re not the most technologically minded person, social media can be overwhelming. There are so many social media platforms to choose from that it can be difficult to keep up!
You should start by thinking about the type of work you do, and where online your audience likes to communicate. Once you find the relevant place to set up your profile, you can begin to promote yourself.
If you’re selling a service, you might find that people will go to social media as an outlet to complain. Complaints are one of the reasons big companies put so much effort into their social media. A bad public image online could ruin your profits.
On the positive side, social media is an excellent way to make connections and to get to know your audience. You can learn a lot from finding out what people are conversing about online.
Start with one profile and set aside a little time each day to post and respond to any queries. You should also spend a little of this time looking for any mentions of your work, to see what people think of your business.
If you just don’t have the time, it might be worthwhile employing someone to work on your social accounts. Social media can help to drive sales so it might be worthwhile for you!
Neglecting Search Engine Optimization (SEO)
SEO is about making sure your website ranks well in search engine results. You might offer a fantastic service or product, but if no one can find you online you’ll be losing a massive part of your sales!
SEO can involve quite a bit of technical, behind the scene’s work, and you may need expert help. Companies like Nitch Marketing can investigate your website and make sure you’re visible online.
If you want to start on some SEO work yourself, there are a few things you can do. Look at the content on your website and ask yourself questions. Is it relevant? Is it interesting? Is it shareable?
If your website content has been neglected, you’ll find that your visitors will fall steeply. The best way to help your SEO yourself is to start a blog or news section. This way, you can create great content that will contribute to driving traffic. The more people that share and link to your website, the more search engines will give you prominence at the top of search results.
A search engine may not sound like much, but think about how many things you type into a search engine daily. If your business doesn’t show up for the right keywords, you could be losing out on many sales leads.