Doctors: Here’s How To Boost Your Online Reputation
Let’s face it; reputation is everything in life! If you have a bad reputation, people won’t trust you. As a doctor, people place a lot of trust and faith in you by default. They will assume that you know what you’re doing and that you’re an expert in your field.
But, sometimes your reputation can get tarnished. And it’s often not about something you did or didn’t do! It’s no secret that the World Wide Web has opened up a new way for people to communicate with one another. There are plenty of “review” websites you can submit feedback to. And, you guessed it, there are some sites where you can rate your doctor!
These days, people are more likely to research a doctor online than they are in person or over the phone. If your online reputation is bad, you can expect your patient numbers to take a nosedive. That’s bad news for you, and for the medical center you’re based at.
In today’s blog post, I will show you how you can boost your online reputation. Here is what you need to know:
Make sure you offer a first-class service
The first thing you need to do is make sure that you’re at the top of your game. One of the biggest complaints from patients is the mediocre service they get from their physicians and doctors.
We all know that doctors see a lot of patients each day. But if your patients all complain that you don’t offer them a good service, they will go elsewhere. And that spells bad news from a financial point of view!
It’s not uncommon for doctors to go above the call of duty for a patient sometimes. For example, chasing up test results and advising them to get checkups for conditions you suspect they might have. If your patients feel you deliver a decent service, they’ll write a glowing review about you online.
Have a fully-functional website
Before a patient decides to see you, they will often go online and find out more about you. In particular, what qualifications you have and how long you have been a doctor. That’s why it’s important you have a website. Especially one that answers the typical questions a patient may have.
It’s also crucial that you get your site developed by someone that specializes in medical web design. That’s because they know how to design responsive websites that comply with HIPAA standards.
Keep your facilities in tip-top condition
Some patients also complain about the medical centers they have to visit. For instance, unhelpful reception staff, unhygienic waiting areas and poor building maintenance.
People generally don’t want to see a doctor unless they need to. It’s your job to make the experience your patients have as pleasant and comfortable as possible. Otherwise, you’ll always be known as the doctor that’s too stingy to have their waiting room redecorated!
Stay on top of social media
As a doctor, you should also maintain a social media presence. Facebook and Twitter accounts help people learn more about you through those mediums. But they can also get used to rate you too. You can utilize those platforms to deal with any queries or complaints as quickly as possible.