In case you didn’t know, marketing is critical for spreading the word about your product or service. Believe it or not, even if you have the best product or service in the world, if no one knows about it, then there is no chance of success. It might sound harsh, but it’s the truth.
Successful marketing comes from knowing who your customers are, what they want and what the best way to reach them is. The best way to get this information is by monitoring and researching your target audience.
Once you have all the information you need about your target audience and the best way to reach them, the next step is to invest in your marketing. But what are the best marketing options for your business?
There are plenty of unique and interesting ways you can market and spread the word about your business, ranging from advertising videos to blogging.
Here is our guide to the five best ways to market your product or service:
- Produce a fantastic product video
Appealing and easy for your target audience to consume, a high-quality video about your product can make customers more inclined to try your product.
As people see your video and understand more about the fantastic services or products you are offering, they will want to share it with others. In time, this should increase your customer base. The more unique and interesting your make your products or services, the more people will want to share them.
- Offer promotions
If you have recently launched your product or service and client numbers are low, consider using promotions to increase your customer base.
Use social media, email newsletters and word-of-mouth marketing to advertise and offer potential clients the chance to try out your products.
- Contact the media
Contact your local press office and ask them if they would be willing to do a piece on your product or service after testing it out. Ask them to review and spread the word about how useful your product or service really is.
You may be asked to pay a small amount to have the article published, or you may have the option of swapping the article for a free product.
- Use experiential marketing
Experiential marketing is a fantastic way to get your company name and products / services out there. But how does experiential marketing work?
Experiential marketing works by giving potential customers the chance to test-drive your product or service in a fun and unique way. The impact of experiential marketing is that if successful, it will result in online hype for the product or service via social media. As well as an increased client knowledge of the product.
- Start a business blog
A business blog is an excellent way to advertise your product or service, and best of all it’s free. As well as advertising your products or services, you can use your blog to map out your start-ups success. And also, to post news and product updates and share any sales or promotions you have on.