While we would love it if no one were to judge us by how we look, that’s simply not going to happen. First impressions, especially in sales, are critical in making the sale happen. Dressing appropriately is key in making a great first impression and portraying the fact that you know what you’re doing, you know what you’re talking about, and that you are successful.
You don’t need to be the most attractive person in the place, but creating a look that is pleasing for the client can go a long way. As a salesperson there are a few things that you’ll want to remember, and a few things you’ll want to avoid.
- Dress businesslike (i.e. suit or tailored pants and button up shirt or blouse, or a dress – for women)
- Avoid dressing like you’re going to a cocktail party
- Make sure your shoes / socks match
- Avoid polo shirts
- Make sure you wear deodorant
- Avoid putting on too much cologne or perfume
- Make sure your clothes are clean (and stain-free)
- Avoid wearing wrinkled clothes
- Wear comfortable shoes
- Avoid tennis shoes, flip flops, or sandals
In addition, when choosing your attire for the sales meeting, ensure you know what would be aesthetically pleasing to your customer. If you’re selling to someone on Wall-Street, you’ll likely want to wear a more custom (expensive) suit; whereas, if you’re selling to someone in the services industry (i.e. a mechanic, farmer, etc.) you may want to dress down a bit to make them feel a bit more comfortable, but still dress professionally.
Outside of dress, there are a few other items that a good salesperson should and should not do:
- At least give the appearance of an organized person (even if you aren’t)
- Be polite and smile
- Shake their hand and look them in the eye
- Keep your car very clean and clutter-free (if they choose to walk you to your car you don’t want to be embarrassed or give a bad impression)
- Avoid talking a great deal about personal interests
- Keep your office / cubicle clutter-free – having a few personal photos around is okay, just don’t clutter it with a lot of personal items
There’s a lot to remember about personal appearance and belongings. Creating a lifestyle that is neat, organized, professional, and clutter free will also enhance your sales because it will increase your confidence. Someone who is organized is more likely to have higher sales because they will feel more confident and they will know where everything is when they need it.