If you own your own business, then you’ll likely want to make some New Year’s Resolutions to expand your business to make it as successful in 2013 as possible. Now, these aren’t the type of resolutions that are made to be broken. These are the resolutions that are meant to increase the footprint and revenue of your business. These are necessary resolutions to creating a stronger, more efficient, and all around bigger and better business for you.
1. Build a custom website
There are tons of websites out there that allow you to create a simple, yet effective website for your business. I have used a few in the past, such as WordPress, Google, and Blogspot. Some are free and some cost. You can even hire a professional to create a unique website if you don’t have the time.
2. Expand visibility online
There are tons of great ways to expand your businesses visibility – generally through social media. Some effective (and free) sites I have used in the past include: LinkedIn, Facebook, Twitter, and Google+. The biggest mistake some business owners do when creating one of these social networking sites for their business is that they don’t update it frequently. Frequent updates, getting customers involved in the discussions, and promoting specials online will attract customers to your business. Now, when I say frequent I don’t mean that you need to be online 24/7. Just 15-20 minutes a day should be sufficient to set an update, status, etc. Also, when posting on social media sites, make sure your content is relevant, fresh, and interesting. Don’t just post promos. Allow your customers to get involved in the discussions.
3. Create mobile apps / access to my business
Creating mobile access to your business can, and should, include making sure that your website is mobile-friendly. Meaning, that there is a mobile version of your site that is easy to read and navigate on mobile devices. Creating mobile apps can increase your online presence as well. These apps can include business email, document editing, calendars, etc. that your employees and / or customers can use.
4. Reach more customers
Just how do you reach more customers? There are tons of ways, but as we are currently in (and continue to move into) a technology-driven world, we should focus on ensuring customers from all over can access our business. This can be done through the website, mobile apps, and social networking, as described above. But, there are other ways, such as reaching out to your local Chamber of Commerce, local businesses, posting flyers and posters in other businesses, creating ads with special discounts / pricing for your products or services.
5. Create a more productive, family friendly environment in the office / building
I have said it a million times before, happy employees will help your business to thrive. Happy employees work harder, do more than expected, and produce more quality work. Since each business is different, you’ll have to come up with ways to make your happier and more family-friendly. Some things I have done in the past include: Saturday family fun day at the park, after-hour holiday parties where family members are invited, ability (and encouragement) for employees to use their vacation time to spend time with their family, and ensure pay rates are equal (if not slightly higher) than industry standard.
6. Schedule less meetings and get more done
How can that be? Less meetings? Yes, it’s possible. Projects may need to be redistributed / reorganized to include a point-person that makes the small decisions. Meetings are still a necessity of every business, but if you’re sitting in a meeting then you aren’t focusing on completing other tasks.
These are just a few resolutions any business owner can adopt and implement for 2013. I’m sure you have tons of other great ideas, so let’s go out there and increase our customer base, our accessibility to customers to reach our company online, and ultimately increase our revenue.
Leave me a comment and tell me what New Year’s Resolutions you have chosen for your business for 2013.