Fliers are still a great way to get the word out about a new business or a new promotion you may have. Giving special discounts or deals to employees of neighboring business can also drive more business much quicker. I recommend creating a flyer template with the offer you want to give to the neighboring businesses and change the business name for each business. This will give the promotion more appeal to the employees as they will see that you have taken the time and effort to single them out to offer them a great deal.
Speaking with the owner or manager of each business will allow them to put a face with your name / business. This will likely yield you better results when asking them to put a few of your flyers in their company’s break room for their employees. Be sure to keep in mind that they may ask you to do the same thing, so be willing to put their flyers in your employee break room as well.
In addition, posting flyers on cars and homes in surrounding areas can also spread the word about your business. Just be sure that the promotional deal you are giving neighboring employees and the promotional deal you are papering the neighborhoods with are different, or the curb appeal will vanish quickly.
Here are a few tips:
- Hire a temp worker to post fliers on the cars in ALL surrounding shopping center parking lots and homes using rubber bands. (Please check with your city before putting these fliers out to make sure there are no city laws against it).
- Drive the area in advance and pick neighborhoods where fliers should be distributed.
- Have a temp worker to hand distribute to small sections at a time.
- Verify the work was completed by driving the area that same day.
Here are a few websites that can help you create flyers and give you ideas on how to create flyers for your business:
What kind of specials would you, or have you, offered to employees of neighboring businesses that you wouldn’t offer to the public?