B2B Vs B2C
B2B: Business to Business. When a business is marketing and selling to another business, this is considered business to business marketing and sales. When a business is purchasing products or services, they are purchasing on logic. What is it that they really need, how much will it cost the business, and is the purchase logical? Businesses generally focus on the features of the product or service and rarely involve emotions into the purchasing decision. Since the product or service is for business purposes, the purchase must make good business sense. Lengthy marketing messages that explain generally do well with businesses.
B2C: Business to Consumer. When a business is marketing and selling to consumers (regular people like you and me, for personal use), this is considered business to consumer marketing and sales. Consumers, unlike businesses, purchase on emotions. In this case you would want to focus on the benefits of the product or service. Consumers generally like marketing messages that are short, sweet, and to the point. How will your product or service benefit them and what results will they experience?
Ensuring you are marketing to the right customer base is essential to gain sales from that customer base.
Does your business solicit to B2B or B2C, or both? What type of marketing messages does your business deliver?