As the wireless industry grows, changes, and evolves so does the way companies market to their customers. The mobile app industry is continuously growing into new markets, expanding globally. As customers become easier to reach in other parts of the world, companies are also adapting their businesses to service new customers. However, mobile app developers need to understand that they must localize their apps – meaning that they must have the ability for their mobile app to translate to the country’s native language for the user, according to Jason Ankeny in his report Tips for localizing mobile apps for the international market. In this rapidly accelerating market, mobile app developers “must close the language deficit by accelerating production of local language apps,” to continue the growth of the app industry, according to Ankeny.
Have you created a mobile app for fun or for a business? What was your experience?