Free Offers

I found the article What Everybody Ought to Know About Free Offers quite interesting, especially as it pertains to marketing. Basically, if your offer has strings attached, makes the consumer do something for the product or service, etc., then it is not free…no matter if you are using traditional marketing, social media, or mobile advertising.

If you advertise something for free and the consumer finds out that it really is not free, then his or her view of your business will change and you may have just lost a customer for life. Think about it…

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