Marketing Campaigning: eDelivery
Using email delivery (eDelivery) to get information to your customers can increase your incoming leads, and can potentially increase your closing ratio, if the content is relevant to your customers and the landing page is relevant to the email offer sent to your customer. There are several eDelivery companies you can use to send out mass email marketing campaigns to your customers.
The first step is to gather the email addresses of your customers. If you don’t have this information, then you can’t send them a marketing email. There are several ways to gather this information. First, you can ask every customer who comes into your business for their email address so that you can send them special offers via email. Please be sure that your customers know what you are collecting the data for. If you don’t, you will most likely find a few upset customers who really don’t want to get those emails. In addition, I recommend having a spot on your website to gather this information. However, you will need to put a call to action on your site for your customers to want to give you their email address. For example, you can say something like “If you would like to receive cost-saving coupons via email, please click here,” or “To receive more information on this topic via email, please click here.” Let your customers know what they are signing up for.
The second suggestion is to keep your email marketing campaigns short, sweet, to the point, and don’t bombard your customers with multiple emails per day. If you are able to, give your customers the option of how long they would like to receive an email (i.e. once a day, once a week, or once a month). This will help retain customers on these email lists.
Does your company have an email marketing campaign in place already? If so, is it effective and how does your company get the email addresses for your customers?