Facebook began as a social networking site for college students and has rapidly grown to a social network for everyone from children to grandparents and can be used in many different ways, including marketing your business. Making sure the right people are seeing your page and your advertisements are key, though. As an avid Facebook user I have to say that I would much rather see someone’s business profile vs. an advertisement, though. When creating ads for social networking sites start by thinking about what you use social networking for, how you find businesses on those sites, what types of ads catch your eye, and how effective business profiles can be.
When creating a social networking page I recommend refraining from “selling” to your customers. I hate it when I see ads like, “come into my store today and I will give you 10% off your purchase”. So what? I want to know about your business, I want to read what others think about your product and supplies, and I want to get to know you on a more personal level rather than just reading some corporate jargon. Personality sells. Let your customers get to know you (not too personal, though), but let them see that you are human, that you will treat them like a human, and that you care about them as a person. The age old rule: Do unto others as you would have done unto you.
Do you have a company Facebook site? What has been your most successful marketing technique?