Driving Traffic

Getting foot traffic into a retail location is becoming increasingly more difficult in this media-driven society. Below are some ideas to help bring customers into your door:

• Host a grand opening event
• Provide customers with food and drinks
• Join local networking groups – ask them to come in to your store
• Sponsor local sports teams
• Work with non-profit organizations to give back to the community
• Hold a booth at a local fair or parade
• Create exciting window displays
• Put up banners on your store
• Use a-frame signs
• Offer neighborly discounts
• Join the Chamber of Commerce (and participate)
• Hire a face painter or balloon artist for a tent event
• Create a referral program
• Call your existing customer base
• Hold a drawing for great prizes
• Give away balloons to all the children
• Put a blow-up gorilla on the roof

What has been the best way you have found to get customers into your doors?