Driving Traffic

Getting foot traffic into a retail location is becoming increasingly more difficult in this media-driven society. Below are some ideas to help bring customers into your door:

  • Host a grand opening event
  • Provide customers with food and drinks
  • Join local networking groups – ask them to come in to your store
  • Sponsor local sports teams
  • Work with non-profit organizations to give back to the community
  • Hold a booth at a local fair or parade
  • Create exciting window displays
  • Put up banners on your store
  • Use a-frame signs
  • Offer neighborly discounts
  • Join the Chamber of Commerce (and participate)
  • Hire a face painter or balloon artist for a tent event
  • Create a referral program
  • Call your existing customer base
  • Hold a drawing for great prizes
  • Give away balloons to all the children
  • Put a blow-up gorilla on the roof

What has been the best way you have found to get customers into your doors?

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