Archive for the ‘What You Need To Know About Small Business’ Category

What Are The Benefits Of A Home Based Workforce?

In What You Need To Know About Small Business on July 27, 2017 at 5:03 pm

Finding employees that are motivated and passionate about your business is vital to your success. However when it comes down to it, work is still a ‘means to an end’ for most people. A way to put food on the table and keep a roof over their head, let’s face it, even the best workers would be unlikely to stick around if they won the lottery tomorrow. And as a company owner, you’re sure to know the feeling. You might be the boss now, but chances are you’ve paid your dues over the years, working jobs with long hours so you know how draining it can be. One way you can really make a difference in your business is considering a home based (or partially home based) workforce. Instead of coming into the office each day, employees  would be communicating via the internet, video chat and phone calls. Here are some of the reasons you could consider taking this leap in your business.

You Can Rent a Smaller Office

Office space can be expensive, particularly if you live in a busy town or city. And every time you pay your rent, it takes a chunk out of your profits. Having a lot of people working for you usually means having a large enough office space for everyone to do their job, but when most of your staff work from home you can go with something smaller and therefore cheaper.


While you will always need people to man machines and be physically present for some aspects of your business, there are others where everything can just as easily be done online. For example, if you own an agriculture business, it’s easy to restock things like red diesel to fuel machinery over the internet. If you run a clothing business, the people responsible for replenishing stock levels, advertising and customer services could just as easily do their work from home. Since so many aspects of business can be done online these days, it’s worth taking advantage of this.

Employee Happiness

The health and happiness of your employees really should be a high priority as a business owner. The working day is already difficult enough, throw in a busy commute on top of this and it’s easy for your employees to feel like all they do is travel, work and sleep. Allowing them to work from home, even if it’s just for a few days a week can  boost happiness and in turn could promote productivity. You would of course have to monitor things to ensure that everything is being done to the same standard, but overall it could make life much easier for employees. Particularly those with a long commute or who don’t drive.

Find The Best Employees

When you’re searching for employees, you’re always going to be limited to the people who live nearby. While some will move for work, most are only going to apply for a job that they can actually get to. When you allow people to work from home, they can be from anywhere in the world. This massively broadens your horizons, and allows you to find workers that you simply wouldn’t have been able to employ any other way.

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Best Ways To Deal With Difficult Employees

In What You Need To Know About Small Business on July 27, 2017 at 7:54 am

If you own a small business and have employees to help you run the company, it’s very likely that you have a few that are a little more difficult to manage than others. This is normal, but you should nip any problems in the bud before they get worse and have a negative effect on your business.

Here’s how you can deal with the situation.


Sometimes it really is that simple. It can be hard to pay attention to someone when they’re being difficult, but at times, giving them the chance to air out their feelings and thoughts could make a huge difference. Be attentive, and if you see a problem formulating somewhere, ask them what’s going on. Remember that although your employees are there to do a job, they may be dealing with outside dramas, and we’re only human remember. So lend your ear if they need to vent.

Give weekly or monthly feedback.

It’s no good getting angry of frustrated with your employees, and then taking those feelings back home with you after a long busy day. And there’s no need to. Choose a day in the week or month, (either at the start or the end) and have a feedback session. Sit everyone down either as a group or individually (or both) and discuss any issues that have been brought to your attention, or how you think your employee is doing, and if there are any areas they can improve on. This will let your staff know exactly how you feel, and they will also have an opportunity to express how they feel too.

Set consequences if things don’t change.

A great way to enforce authority is to set consequences if things don’t change. Now, this doesn’t necessarily mean putting your employees on the naughty step, but subtly mentioning that anyone is replaceable may be the kick up the butt they need to sort out their behavior. Or even just speaking with a bookkeeping company to change the payroll deposits if need be, will definitely be incentive enough for your employees to work harder.

Be consistent.

If there is a certain behavior that you do not tolerate – don’t then tolerate it as a ‘one off.’ No one will take you seriously if you don’t stick to your word. So if, for example, you set a deadline on a piece of work, you should expect all of your employees to hand in the piece early, with everything done correctly to a high standard. – This may not be the case if your employees see you as being inconsistent yourself.

Never trash talk.

Although there may be days that are harder than others, and you may feel the need to curse a little – try your best not to. Sure, you’re all adults, but you should be setting the right example by the language you use. And never ever trash talk employees to other employees, it’s not at all professional, and a lot of people may get hurt in the process. It’s destined to end terribly… So don’t do it!

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The Office: The Starting Point For Any Business

In What You Need To Know About Small Business on July 27, 2017 at 7:51 am

When you are starting up a business, there is so much to consider that it is sometimes hard to know if you have thought of everything. It can be helpful, in such cases, to look at a few of the main things that you will need to take care of. Of these, one of the most vital is always going to be the office. As long as you have designed or found a good office with a positive atmosphere, you will find that it bodes very well for your business on the whole. Even small businesses need to ensure that the workplace is as smooth-running as possible, so this is something that no business owner can afford to overlook. Let’s take a look at some of the central factors at play in ensuring you have the perfect office for your new business.

A Location To Suit All

More than anything, you need to make sure that everyone who needs to come into the office on a regular basis can do so easily. This doesn’t mean you need to chart a course for where every individual lives, of course it’s just that you will need to find somewhere which is fairly easy to find for those who don’t already know. One of the first things to bear in mind here is that you want a location which is relatively central, so as to be locatable, but not necessarily in the midst of many other businesses. This might be particularly important if those businesses are likely to rival yours in any way, especially if you are going to have walk-in clients. Get the location right, and you are definitely off to a good start with your business on the whole.

Enough Space For Creativity

One of the big questions you will have early on is how much space you need, or how much of a spacious office you will need to have. There is no easy way to answer this as it all depends on a huge number of factors within your business. However, you can be sure that you will want to have plenty of space for everyone to feel that they can do their thing as well as possible. Most businesses benefit hugely from something of a focus on creativity in the workplace. If that sounds like your approach, you will want to make sure that there is enough space in the office for your employees to get a little creative where necessary. This means that you are not making anyone feel particularly hedged in; this is likely to prove particularly important, so it is worth bearing in mind. As long as every person feels they have enough space, you should be fine. Of course, there’s only one way to make sure that this is the case, and that is by trying it out. Don’t be afraid to ask your employees what they think, and whether they need more room or not. Using feedback in this positive way this early on is always going to be beneficial.

A Comfortable Approach

Comfort is something that you will need to focus on in particular if you want your employees to feel at home in the office. However, it is also something which is surprisingly hard to make come true in many offices. This is partly due to the nature of the space which you are normally working with. It can be tricky to make something like an office particularly comfortable. However, it is likely to be worth the effort, especially as far as your fellow colleagues are concerned. There are a number of factors which are likely to prove essential in creating a comfortable space, so let’s have a look at some of the main ones now.

We have already spoken about space, and it is true that this is also a factor in creating a comfortable office. Make sure that everyone feels they have plenty of space. This might mean having desks further apart than you might have originally planned, or it could be a matter of introducing some kind of chill-out area for your staff to use when they are not working. However you do it, it is vital. You will probably also want to look at the temperature within the office. For many workers, there is nothing worse than an office which is never quite the right temperature. You want to be able to have as much control over the temperature as possible, so that you can ensure greater comfort for longer. If you think you might need a new commercial heating system, you might be able to find help at

or somewhere similar. After that, it is a matter of ensuring that you keep an eye on the temperature at all times. You should also think about installing a decent air conditioning unit, and perhaps make sure that there are windows which actually open properly. These little things will make for a much happier workforce on the whole.

Suitable & Modern Design

It actually matters hugely how the office is designed as well, although many entrepreneurs seem to think that it is not so important. The layout of the office, the way the walls are decorated, the decor in general are all things which will influence how your employees feel about coming into work. Ultimately, of course, you are looking to make a space which your employees feel delighted about working within, so the decor is going to play a huge role in that too. You might even want to carry out some research on basic color psychology. Take a look at for details on this. For example, did you know that blue walls are more likely to make people feel calm, while yellow can stimulate creativity? If you make the most of this kind of knowledge, you can subtly create a work-space which is both more pleasant for everyone who works there and more beneficial for the business workload as well. Achieve that, and you have a pretty good start to your business.

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Four Things About Digital Marketing That All Business Owners Need To Know

In What You Need To Know About Small Business on July 27, 2017 at 7:47 am

In this day and age, digital marketing is something that all businesses need to pay close attention to. Your customers are online, and they look for answers to their problems online. So you need to be part of that if you have a solution to their problem! If your business isn’t something that is based online, you can still take advantage of digital marketing. It is all about getting your name out there so that you can increase your customer base and find your target audience. So if you think your businesses digital marketing game needs to step up, then here are some things about digital marketing that all businesses need to know.

Mobile Friendly Is a Must

How many of us look at websites on our phones? I’m willing to bet that for the majority of people, they look on their phones more than they do on a computer or laptop. So your website and anything you do online needs to be geared towards, and work on smaller screens. In fact, not Google penalize those sites that aren’t mobile friendly. So make sure that your website design is up to scratch. If you’re not sure what it should be looking like, then a site like could help. If you haven’t updated your website for a while, then make sure you do as soon as possible.

Use Apps

It might not work for all businesses. But if you just watch TV for a short amount of time, you’ll see how many people are saying to search for them or download the app. Many users prefer to download an app than use a website as it makes things quick and easy for them. So if you don’t already, could an app work for your business? It might not work for everyone, so you could also think about using the ads on apps, as you can be more specific with your target audience.

Social Media

You’d be surprised just how many businesses don’t think about social media and the role that it plays in marketing. But it is so important! Your customers are on social media, so you need to be on social media. It is a good way to give customer service too. Long gone are the days of writing in to complain when you can just send a tweet over on The same goes for ads on social media too; you can be much more specific with your target audience, so it is a tool that should be used to the full.

Search Engine Rankings

In order for new people to find you as they are looking for their answers, then you need to be coming in on that first page of search engine searches. So SEO is very important for your website. Have you got some decent back-links? Have you tagged your pictures with alternative text? Are you blogging as part of your business? You can open up your business to a whole range of potential new customers through blogging.

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Is Social Media Really That Helpful For Business Growth?

In What You Need To Know About Small Business on July 27, 2017 at 7:43 am

You want the short answer? It’s “yes” – though you need to be careful in your approach.

A lot of people deny the power of social media for business growth. But look around you when you’re next on public transit: you’ll notice that most people are on their phones. Most of them are probably browsing social media. If you’re launching a startup or you’re eager to take your business to the next level with social media, here are some simple steps to help you fly.

Draw up a strategy

Using social media marketing isn’t as simple as creating a page and asking a lot of people to like it. There are dynamics involved and drawing up a strategy will enable you to create a diverse, effective and engaging campaign.

Think carefully about your product or service and the target market. You can find out more about defining a target market at What does that demographic want to see online? What kind of content can you produce to make you appeal to your audience? How can you media sites to distinguish your business from others?

Think about your platforms

Social media is increasingly diverse and it’s important to move with the times to enjoy the best of this market. Social marketing can be employed on a variety of different platforms. Do your research to find out how they work and select which sites best apply to your business. Facebook and Twitter tend to have a broader demographic, though you can get help in the initial steps with websites like Snapchat and Instagram are very popular with younger people. Consider which kinds of social media outlets your target market use and focus your efforts on these specific platforms.

Although social marketing can be incredibly effective, it is not the only marketing method. Your social media account should be a part of a wider strategy. By doing this, you can reach out to a more diverse audience and increase your presence.

Seek advice from the experts

If you’re new to social media and digital marketing, it’s always best to consult experts for advice. Pick up on trends, learn about what sells and plan for the future so that you are always one step ahead. Do some research to see how other successful campaigns run and adapt your plans in line with the market.

Get people talking

Millions of people all around the world use social media on a daily basis. The aim of successful marketing is to create something unique, eye-catching and thought-provoking. Once something you post captures the imagination of one user, it can spread like wildfire. You may be able to find some useful advice for going viral over at Shared images and clips can generate significant interest within seconds. Think outside the box and base your content on current and emerging trends and subjects of interest and intrigue.

Once you have an established audience, it’s essential to be consistent. People tend to get bored quickly and easily on social media. Always ensure your content is original and relevant. Pictures and videos are often more engaging than text.

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