Archive for the ‘What You Need To Know About Small Business’ Category

How To Make Sure Your Auto Repair Business Will Always Be Successful

In What You Need To Know About Small Business on August 16, 2019 at 8:55 am

Being a mechanic is one job that will always remain important. Having your own auto repair shop is a sure-fire way to ensure you have financial comfort for the remainder of your working days.

Below we will take a look at a few ways to future proof your business and make sure your customers keep coming back year after year.


As a mechanic, you are highly skilled and for many years technology has never really been an issue. The issue as with most businesses now is that technology is playing a part in everything. 

When it comes to diagnosing a car, it’s no longer as simple as feeling around or listening for a certain noise. Cars now come fitted with very complex ECU’s and this can be very difficult when it comes to the diagnosis process.

Most mechanics have carried OBD reading systems with them for many years but as the car manufacturers like to have their ECU’s respond only to certain systems, this can pose a challenge for many mechanics.

The solution is rather a simple one. Having an up to date computer system with a fairly powerful CPU and access to the right diagnosis software should now be a must-have for any mechanic. The initial outlay for the software can be steep but it can mean the difference between keeping and losing a customer.


One thing that comes hand in hand with having technology at your fingertips is now having the ability to have anything at your disposal within 24 hours. Whether it be a brand new turbo or Gas Oil Drums should you be running low on your synthetic oil stock. It can all be with you before you know it.

Businesses used to thrive off each other and driving a few towns overused to be more than viable. Given the cost of living, the rate of inflation and the lack of closeness for everything you need, the internet has given us a way to help secure our businesses and enables us to get what we need whenever we need it. We can even get our lunch at the click of a button now.

Up To Date Methods

This is probably one of the most important things for any business. Keeping your methods and knowledge up to date is quintessential to the success of your auto repair shop. 

We live in an age that becomes increasingly more complicated day by day, especially when it comes to cars. Gone are the days of pulling out a choke and inserting an 8 track. We now have cars that park without assistance and if you are feeling lonely you can even have a conversation with your car nowadays.

Luckily enough there is an abundance of local and online education available in order to stay ahead of the curve. The time is near and electric cars are slowly filling our roads, now is the time to replenish your knowledge and allow your business to flourish even more.

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5 Beneficial Ways To Recognize Good Employees And Boost Morale

In What You Need To Know About Small Business on August 12, 2019 at 8:37 am

Small businesses cannot underestimate the power of creating employee recognition programs to award their employees appropriately. With the struggle to reach the top in a productivity environment, employees can work tirelessly to reach the goals that have been set by their organizations. In fact, some people go above and beyond the norm every time that they walk through the doors of the workplace. They are also leaders that can help to assist management in helping others to meet the productivity targets set. Therefore, when you have a company that has a keen eye on how the employee’s motivation can be tied to the company going above and beyond, they can help to keep the momentum going so that everyone can achieve their best.

That said, this is one of the primary reasons why some companies place employee motivation and recommendation high on the list of achievements that must be done by the company itself. As for the small business, however, it is important to note that the only way to survive for the short term and long term is to implement employee recognition awards and motivation strategies that will make sure that all hard workers will get their due. To get started with some very good employee recognition and award programs, you should know that the five provided for you below are some options that business owners should pay close attention to when they devise their strategy to award and motivate their own employees.

1. Ask for Employee Input

If you really want to know how to recognize your employees in a small business, you need to make sure that you are actually talking to the employees that work for you. When employees feel motivated to provide these answers, they may give you a number of different great ways to recognize what their peers do. For instance, some people like the idea of setting a program that will recognize the employee of the month. The employee of the month does not have to be difficult but it will take a few days to get to the person that is on the top of the list of performers. Employees may also give the employer special type of ideas for more incentives including being given several days off to travel or relax. In either way, it is up to the employees and how motivated that they actually are to make sure everyone in the organization has a chance at working hard and attaining the employee of the month award.

2. Recognize Employees in Front of their Peers

When wanting other employees to follow the lead of the most productive employee in the organization, you need to make sure that you have a recognition program that requires the employer to recognize the employees in front of their peers. By using this method to recognize good employees, the results are often two-fold since the employee who is awarded a certificate or money for their work can feel satisfied and the other employees will begin to strive to win these awards too. This is also one of the best ways to boost your business while also giving hard-working employees a method to be awarded by the company for their special duties.

3. Big Projects — Immediate Recognition

If you really want to excite and motivate employees in a small business, you need to make sure that there is not a big delay in all of the hard work that had to be done and the end of the year annual celebrations. Simply put, do not wait so long that the employee themselves hardly know or recognize what the award is for. In fact, you want the person to tie their long hard nights with an award and recognition for what has been done.

4. People Do Like Money — Tie the Work to Financial Incentives

There is nothing wrong with picking up the check that is issued every week or twice monthly. In fact, many employees are very appreciative about simply having a job that they can be paid for. However, there are times when the extra money that comes from employee recognition can be just the thing that causes the employees to become a very loyal member of the company.

5. Boost Morale by Publishing the Best Employees’ Names

When you want to go the extra mile with your employees, you need a program to help boost morale. When hard work has been done, you can boost the employee’s morale by printing all of the project’s participants’ names as well as how and what they contributed to their operations and the company as a whole.

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An Easy Guide To Designing Your Business Envelope To Boost Your Direct Mail Campaign

In What You Need To Know About Small Business on August 9, 2019 at 8:01 am

If you are a business owner, you need to use all possible tools at your disposal in order to increase your company’s reach and make your brand more visible. Increasing awareness towards your brand will obviously have a positive impact on your business, however, you need to be smart in choosing which marketing strategies to use. You need to find which ones will have the best return of investment; direct mail marketing is a cheap tool, but one that is amazingly effective when done properly.

These days, most businesses are utilizing digital marketing methods to promote and advertise their business, so using direct mail marketing with old-school envelopes can actually make your business stand out. While most people automatically delete their spam folder without even opening it, there’s something compelling about receiving a unique and attractive piece of mail that will encourage recipients to open it and look at the contents. Thus, you already have the opportunity to market to your customers the moment they retrieve their mail.

If you want to learn how to design your own unique business envelope, here is a short guide that can help you.

Create Unique and Eye-Catching Graphics

            The first step in being able to design a personalized business envelope is to find a reliable and experienced designer who can create custom mailing envelopes online. There are many individual graphic artists as well as companies who can help you design your business envelope. If you are operating on a shoestring budget, there are even websites that offer simple templates so that you can design your own business envelope online, even if you have little graphic design experience.  

Ensure that Your Logo is Front and Center

            One of the most important components that you need to include in designing custom envelopes is your business logo. It will immediately signal to a customer that a particular envelope is related to your brand and even if they don’t immediately open the envelope, you will already have left an impression on your customers. Business envelopes with logos are a cheap and clever way to directly advertise your business to your customers while only spending a fraction of the amount that you would spend with other marketing methods such as television or billboard advertisements.

Size DOES Matter

            There are two reasons why you should consider using envelopes of different sizes. First, most businesses use standard #10 envelopes to send out their direct mail, so simply by using an envelope that is of a different size, you will be able to immediately make your envelope visually different from other businesses. Even the slightest change in size or dimension of your envelope will make it stand out from a stack and automatically draws eyes towards it. It would inspire intrigue and curiosity, and compel people to open your envelope. Second, using envelopes of different sizes allows you to find the perfect envelope to contain your marketing materials.  

Colors Enforce Your Core Brand Message

            Many studies have already touched on the fact that colors can and do influence how a person feels towards a certain brand. Colors can evoke certain emotions that a certain company wants people towards their brand, such as gray which signifies balance and neutrality, blue which signifies strength and stability, or red which signifies energy and urgency. You will want to use colors that are related to the type of business that you have, for example, if you are running a business that sells candy, you want to use bright and lively colors. On the other hand, if you are running a delivery business, yellow is a color that is associated with motion and energy. Haven’t you ever wondered by a lot of delivery businesses such as UPS and DHL have logos that are primarily yellow?

Give Your Customers a Peek

            One clever little feature that you can include in your custom business envelopes is the window. A window is a small section of your envelope that’s covered with clear plastic, allowing the recipient to be able to glance inside and have a better idea of the contents of your envelope. You can also use this envelope to highlight the most important part of your message, such as an upcoming sale with your business, or new products or services that you offer. There are several types of windows to choose from, such as single, double, or custom windows. You can choose the type of window that will best suit your envelope’s size and design. 

This post may contain affiliate links.

How A Part-Time MBA Can Help You Succeed As An SME Owner

In What You Need To Know About Small Business on July 22, 2019 at 7:16 am


Here’s how studying for a part-time MBA can provide you with the right balance of skill and opportunity to further your career and the growth of your business.


In the present day, people have busy and hectic lifestyles, with long working hours. This is especially the case if you are in the fast-paced world of business ownership. If you’re a business owner, taking a substantial amount of time away from work to study for an in-depth course such as an MBA can be challenging due to constraints on your time. A main benefit of studying for a part-time MBA from an institution offering such flexible programs such as Hult International Business School is that you have the flexibility of being able to work while completing your degree. This ensures that you do not have to take large amounts of time off of work, or put your career on hold while you take the opportunity to learn. Many institutions offer flexible evening sessions, online sessions and different date options to begin your course so that you can fit your learning around your lifestyle and business demands as an SME owner. This is especially useful if you have a demanding job as a business owner, or other commitments in your home life that take up your time.

Many students study for part-time MBA courses because they can implement what they have learned on their course with immediate effect in their current job, all the while learning valuable business skills that can help their careers move forward. Another additional bonus is that by not giving up full-time work, you can still earn an income while studying, helping you to afford to pay for your degree while studying for it. In some situations, your employer can even help you with your tuition.

You can become a better leader

When you own a business, one of the biggest challenges you will face is leadership of others and managing how your employees work together as a team. Studying for a part-time MBA will give you specialized management training, which you can then go on to quickly exercise in your own business. This in turn will help you to become a better leader as you learn to oversee your employees and inspire them in their work. Improving your management skills will help your business to thrive.

Improve your weaknesses

We all continue to learn, even as we get more experienced in business. As a business owner, taking risks, clutching at opportunities and inventing new ideas in the face of challenging times can bring about unfortunate circumstances and mistakes when things don’t go according to plan. Also, as we age, we tend to decide exactly what we are going to teach ourselves, and feel less inclined to throw ourselves into new challenges and experiences because of our insecurities and weaknesses. By throwing yourself into studying for a part-time MBA, you will be able to highlight your own weaknesses and skills that need more development.

Increase your network

Meeting new people and establishing more connections gives you greater opportunity in the business world in terms of partnerships, collaborations and brand growth. While you study for a part-time MBA, you are bound to meet people from all walks of life in business, including other students, entrepreneurs, professors, business leaders and so on. You will be able to work with and learn from like-minded people as you complete your degree, and will also improve your communication skills in the process as you network and collaborate with others. The contacts you make and interpersonal skills you acquire can then be utilized within your business plans.


A part-time MBA makes a CV very attractive to an employer, and helps a candidate who is looking for a new job to get new opportunities for employment that much faster (if a new position is desired). However, you will need to master juggling your study time along with running your business and applying for new jobs. A combination of your current position as an owner of a business, together with your part-time MBA, gives you an extra advantage over other candidates if you decide to take up another role elsewhere.

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6 Healthcare Startup Ideas

In What You Need To Know About Small Business on July 17, 2019 at 8:58 am

While times change and so do people’s needs, there is one thing that is always going to be in demand no matter where you are – and that is healthcare. This is only one of the reasons why considering the idea of venturing into the healthcare sector when it comes to creating a business is worth it. The rapid innovation in technology provides you with ample room for growth, while the fact that your business is doing something good for the people around you can be a great motivator. Whether you are a healthcare professional or not, there are numerous healthcare-related startup ideas you can consider, some of which are the following:

Retail pharmacy

A very simple way to enter the healthcare industry is by opening your own retail pharmacy store – or even chain of stores. A retail pharmacy sells prescription and non-prescription drugs and may offer general healthcare advice to its customers. It can prove to be a very profitable business venture if you follow several pieces of advice before diving into it. One crucial factor is, for instance, the location. It is preferable that you find a location in the vicinity of other healthcare facilities as you can expect higher traffic there.

Fitness/wellness center

While this might not be the first thing that pops into your mind when thinking about healthcare, a well-rounded wellness center can incorporate a range of healthcare and fitness-related facilities or services and become a much sought-after, successful healthcare startup. For instance, you can focus on healthy eating and exercise and offer the services of nutritionists, fitness instructors and personal trainers who will help clients create a healthy lifestyle. Needless to say, if you have qualifications or are planning to get qualifications in any of these areas, you can build your startup idea around that.

Massage center

Similarly to opening a wellness center, you can also focus on just one aspect of it and offer services in one area – for instance, massage. Massages are known to be a great antidote to stress, chronic pain, and a slew of other health concerns, and there is no doubt that in today’s world, most of us need a massage from time to time. For you, of course, this would mean plenty of clients and a lucrative business.

Dental center

A dental center is yet another healthcare facility that everybody needs on a regular basis, so opening one wherever there are people is probably going to bring great results. You can specialize your business in one specific service, for instance, cosmetic dentistry, or you can employ a number of specialists and offer a wide range of services just like Church St Dental does. Keep in mind, though, that investing in some of the equipment might mean a bigger expense upfront.

Medical waste disposal services

Where there is medical care, there is also medical waste. It’s no news that humanity is producing immense amounts of waste and needs to figure out how to deal with this issue. Medical waste is a whole other problem since a portion of this waste is hazardous and may even pose a health risk to people, should it be disposed of improperly. A startup that offers medical waste disposal services in the vicinity of healthcare centers is a lucrative idea as you can rest assured you will always have business.

Medical transportation provider

Finally, another simple venture that does not require you to be a highly qualified healthcare professional would be starting a business as a non-emergency medical transportation (NEMT) provider. A NEMT provider is sought out by people who need aid getting to a healthcare appointment, be it an examination, a test or anything of the sort. These services might be more in demand in some places than others as factors such as the reliability of public transport play an important role.

Entering the healthcare sector in any way is a lucrative idea those who are ambitious enough can leverage. The regulations certainly make this venture more complicated than in some other niches, nevertheless, the fact that your services are most probably going to be in demand make up for the initial investments and trouble involved.

This post may contain affiliate links.