Archive for the ‘What You Need To Know About Small Business’ Category

How To Expand A Business By Cutting Back

In What You Need To Know About Small Business on December 12, 2018 at 9:23 pm

Nothing seems as stupid as trying to grow your company by cutting back. Typically, people would think the key is to splash the cash and throw money at the problem. Without funding, the expansion is sure to fall flat on its face, or that’s what the majority of entrepreneurs believe.

However, there is a method to the madness. After all, an expansion can result in massive amounts of debt and huge amounts of energy wasted. Sometimes, it’s better to prune the leaves rather than to drown them.

Here are the tips you’ll need to succeed.

Target A Specific Audience

In the beginning, it’s easy to assume that your products and services appeal to everybody. However, it’s the entrepreneur in you believing you can sell to the most stubborn customer. Of course, it isn’t possible if they aren’t interested as they won’t give you the time of day. As a result, advertising to anyone and everyone is a waste of money which doesn’t result in lead generations or increased sales. Instead, the wise move is to aim for a concentrated group of consumers who are likely to vote with their wallets. This will bring in a steady flow of profits, money that is available for the expansion.

Reduce Expenses

Cash is and always will be an issue, particularly when you plan on growing. So, the idea of adding to the firm’s expenses isn’t a clever move. It puts all of the eggs in one basket and places a huge amount of pressure on the planned expansion to work out. If it doesn’t, well, it isn’t worth thinking about. To free up the amounts of cash you require, it’s essential to target the correct areas of the business. For example, the marketing team will need their budget intact to raise brand awareness. However, the fleet of company cars is an indulgence.

Save Space

Without the right amount of space, there are going to be problems. For one thing, you’ll overpay with regards to your rent. A huge office with plenty of room is a waste and needs rectifying. It’s essential to have enough space to grow but not too much that it collects dust. See for more. On the flip side, cramped quarters will prevent people from being productive. Thankfully, virtualization can consolidate servers and applications and free up space. Visit for details. Hopefully, this should allow you to be productive enough without being frivolous.

Invest In Tech

The wage bill is one of the biggest expenses, yet you need employees to carry out vital tasks. Well, you used to t but that isn’t the case anymore thanks to software programs. With investments in tech, it’s possible to maintain and increase productivity and output without a high number of workers. Plus, the applications aren’t as expensive either. Here’s a warning though: don’t try and replace everyone. Humans and robots need to work in harmony to get the best results.

What you must do is target the areas where there is an element of waste to consolidate your efforts.

This post may contain affiliate links.

Essential Tech All Medical Practitioners Should Own

In What You Need To Know About Small Business on December 4, 2018 at 2:15 pm

It doesn’t matter whether you have recently graduated from medical school or whether you are a veteran doctor, the chances are that you will consider setting up your own practice at some point in your career. While working in public hospitals is worthwhile to cut your teeth within the medical sphere, to learn from the best surgeons and diagnosticians, and to find your specialism, there’s nothing wrong with wanting to set up your own practice at some point in the future.

You will be your own boss, you’ll be in control of the patients you see, and you won’t have anyone directing your medical practice. The autonomy that you will enjoy as a doctor in a private practice will afford you the ultimate professional freedom. If you are tempted to take a foray into the world of medical startups, take a look at the essential tech that you should own.


The first thing any business needs to survive is a loyal clientele. This is also true of medical practices. Your loyal customer base will be your patients. You need to ensure a certain level of bedside manner, customer service and a reputation for sound care and clinical judgement. Your staff also need to emulate your ethos. To build your reputation, you should consider investing in patient growth software. This will increase your visibility online to attract more potential patients. You can modernize the patient experience, allow your clientele to book appointments over the Internet and instigate a practice of surveys, feedback and self improvement.

Portable Equipment

As a new practice, you will want the most up to date and modern equipment to enhance your ability to diagnose, investigate and treat ailments appropriately and quickly. The sorts of portable ultrasound machine for sale are worthy of exploration as they are versatile, provide crystal clear images for both doctor and patient to look at and tend to specialize in abdominal and cardiovascular imaging. Patients like to know that their doctor has the latest bits of kit at their disposal. Creating a sleek and modern environment complete with the latest technology instills a high level of confidence and can ensure that you solidify your patient base.

Automated External Defibrillator

An automated external defibrillator (AED) is an essential piece of kit for any surgery, practice or hospital. Your private practice is no different. Ensure that you invest in the most effective tech that you can get your hands on. The latest AEDs analyze the heart rhythm of the patient in distress and will work out the optimum electrical shock needed to stabilize the heartbeat. An AED can be the difference between life and death, and any responsible physician should own enough defibrillators for their premises.

If you are tempted to launch your own medical practice, ensure that you follow all relevant legislation and obtain all required legal paperwork. Then think long and hard about the tech you want to invest in. Follow this guide, and you will create an effective, longstanding practice with a loyal patient base.

This post may contain affiliate links.

Beauty Salon Insurance: A Guide To Keeping Protected

In What You Need To Know About Small Business on November 29, 2018 at 7:05 am

Your beauty salon is your baby. From the moment you open its doors to the general public, you know it’s going to be a fussy and have its problems, but you still love it and want to protect it as it grows. For this reason, you need to make sure that you have beauty insurance to ensure that any potential problems are instantly covered. Here are some tips on how your beauty salon insurance can fully protect your business.

Why do I need insurance?

Although the majority of business insurances are not required by UK Law to be purchased, when you finally hire someone for your business, it is a legal requirement for your beauty salon to have employability insurance. This insurance protects you if an employee decides to make a compensation claim against you and your business. If you fail to get this insurance then you can be paying up to £2,500 per day in government fines.

So instead of taking this risk, be sure to research into what Beauty Salon Insurance you will need and what will provide you with the best cover for protecting your business. Even if you are not legally required to get it, if you are sued by an angry client or suffer a break in, then the funds you will need to compensate for this will be dire. To prevent future stress, purchase beauty salon insurance or public liability insurance for peace of mind.

Property Protection

No matter what sort of salon you have, small, large, quirky or classy, your clients will make an initial impression of your business from the second they walk in the door. The last thing you want your clients to think is that the salon is unsafe because of broken windows, a messy floor space or perhaps even just a damaged interior. This is why it is essential that your beauty salon insurance includes property insurance. Whilst this does not only protect you financially from any damages committed to your building, it also protects any tools or equipment that keep your business in motion.


When it comes to any business, if you do not thoroughly think through your business plan, then you may come face to face with some hidden costs. This is why you should consider adding some extensions to your salon insurance, or at least talk the possibility over with your chosen insurance company to ensure that you are fully covered. These can include Financial Loss Extensions, which can protect your company from any financial losses if an accident takes place in your salon, or Treatment Risk Extensions, which covers you for any compensation required due to mistakes made within your professional activities.

Public Liability Insurance does not cover any financial losses that may be made due to the compensation owed. However, an Extension can reduce this risk and can ensure that you will always have the money needed if a lawsuit is thrown at your salon.

This post may contain affiliate links.

The Biggest Challenges Small Businesses Face

In What You Need To Know About Small Business on November 26, 2018 at 1:18 pm

Any research (of substance) that every prospective business owner will do will reveal one fact i.e. most startups fail. Stats say that at least 5 out of 10 small businesses fail in their first year while a further three will fail before they reach the fifth year. What this then means is that only a small number of startups manage to keep afloat and grow over a long period of time.

To help prospective small businesses avoid the danger of failing, we have drafted the biggest challenges which face most small businesses. Armed with this information, it’s our hope that prospective business owners will craft plans to avoid facing these challenges and if they face them, to know how to deal with them effectively and efficiently. has ranked all online casinos that have succeeded after avoiding the following challenges.

Money Management

Managing one’s budget is not really a big deal but when it comes to a business, it’s a whole new ball game. When it comes to a business, it’s important that the business owner has some knowledge in managing company books. Without the requisite financial knowledge, a business is likely to fail. The best way of managing this challenge is for the business owner to hire a professional who knows what is needed to keep company books balanced.

 Client Dependence

When you are in business, it means that you are selling a product or a service to a client. Most small businesses only start with a few clients (or maybe just a single client). While this is generally the default setting at the start of any business, it’s important for the business owner to seek new clients as relying on a single or few clients may lead to a disaster at any time. The biggest problem of having a single client or a few clients is that when the client/s walk away, business comes to a halt. Apart from seeking new clients, a business owner may diversify the operations of the company such that when a crisis hits business A, business B will help keep afloat business a and vice versa.

Founder Dependence

Most business owners tend to assume many roles in the company as a way of cutting costs. While this is good financially, it is bad on the operations side. This is so because if a misfortune befalls the founder, the business will automatically come to a halt. To avoid such a problem, it’s important that a founder creates a team (even of just a few staff members if there is a small budget) that he works closely with, a team that knows the ins and outs in the operations of the company such that when a misfortune befalls the owner, other staff members can continue running the business. In the same vein, it means that the business owner has to introduce some of the staff to suppliers and other stockholders of the company so as to avoid problems when he is out of the equation.

This post may contain affiliate links.

Rules For Being A Better Investor

In What You Need To Know About Small Business on November 21, 2018 at 8:43 am

Every investor has goals and big ideas when it comes to their investments, yet often these goals are not reached which can be frustrating particularly when you are patient and it seemed like a smart move at the time. While there will always be an element of risk and unpredictability when it comes to investing, there are also a few sure-fire ways to improve your abilities as an investor which could enable you to go on and reach your financial goals. This could have a huge impact on your entire life and enable you to enjoy making investments so read on for a few tips.

Reestablish Your Goals

First, you need to take an honest look at your financial goals and determine whether or not they are realistic. Every investor needs a plan and end goal, but this also needs to be something that is realistic so that you have the motivation to invest and make the right moves.

Increase Research

While there is risk and unpredictability, you can greatly reduce this with thorough research before making any decisions. There are endless resources online which can help you to identify good opportunities and make the right moves, but you also need to research into a business before you invest. You also need to have a solid foundation of knowledge related to the stock market, finances and the economy and there are many excellent books that will be able to help you with this.

Understanding Your Investments

Following on from this, you need to fully understand what you are investing in as otherwise you will be taking a huge risk. You need to easily be able to explain what the industry is, how they can succeed in the industry and how the business makes money. People often blindly invest in something, like cryptocurrency, without having any idea of how it works and this is dangerous.

Stop Following The Crowd

Similarly, avoid following the herd when it comes to investment opportunities as by the time a crowd has formed it is often too late. Additionally, just because an investment has worked previously does not mean that it will in the future so take any recommendations with a pinch of salt.

Listen To Experts

It is worth listening to experts as they can help you to identify profitable investment opportunities which you may have been unaware of. As an example, shale oil is currently an industry which is starting to become popular and it is being recommended by many experts. You can use these experts to identify the best shale oil investments around and achieve your financial goals.

Remove Emotion

The great investors remain emotionless and unattached to their investments. When you make decisions based on emotion you are not using logic which is vital to success when it comes to investing. Many new investors are finding it helpful to use a Robo-advisor to determine investment opportunities as this works on a complex algorithm without any emotion attached involved.

Avoid Over Handling Money

There is a popular saying in investing which goes “your money is like soap – the more you handle it, the less you have”. This is because when you move your money there will be transaction costs and often tax consequences which can be costly. Only move your money when you need to and avoid making snap judgements.


Every investor knows that you should diversify your portfolio yet it is not practiced by many investors. Diversification greatly reduces risk as you are not putting all of your eggs in one basket and you should always have investments that are performing well even if some are not. You may not get the meteoric rises that you (could) get with single investments but it should provide some stability.

Be Patient

It can be frustrating when your investments are not working out, but patience is vital and something that every successful investor will have in buckets. Slow and steady wins the race so try not to make snap decisions for more stable and reliable returns. Although you need to be patient and allow your investments time to grow, it is also important that you know when to cut your losses when stocks start to fall or if they have plateaued.

Utilize Dollar-Cost Averaging

If you are struggling with your investments then a good strategy to adopt is dollar-cost averaging. This involves investing a regular set amount periodically (quarterly, monthly etc) with the intention of stopping harmful behavioral inclinations. This should result in purchasing more when prices are low and fewer shares when prices are low.

Regularly Review Your Portfolio

You should regularly review your portfolio in order to keep a close eye on each investment so that you can make intelligent and timely decisions. Although important to regularly review your portfolio , it is also important not to obsess over it as this will lead to emotional decisions based on small fluctuations.

Look After Yourself

In a similar vein, you also need to make sure that you look after yourself and do not spend too much time thinking about your investments. You need to have a life away from this with other hobbies, socializing, eating a healthy diet, exercise and enjoying yourself. Many people completely immerse themselves in the world of investing which is unhealthy and will not necessarily make you a smarter or more successful investor.

Follow these tips to become a better investor and to make more intelligent decisions. People often make the same mistakes when it comes to investing or they have bad practices which can stop them from maximizing profits and making rash decisions. A great investor will mitigate risk with careful research, patience and removing emotion. You need to view investing as a way to steadily build wealth over a long period of time and avoid viewing it as a way to get rich quickly. This is the key to success and achieving your financial goals yet many people hear stories of people making vast sums very quickly which is extremely rare.

This post may contain affiliate links.