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Archive for the ‘What You Need To Know About Small Business’ Category

Why Custom Car Detailing Is Better Than Standard Car Detailing

In Un-Business Stuff, What You Need To Know About Small Business on October 22, 2019 at 2:08 pm

Some people may find it confusing when they are told to choose between standard car detailing and custom car detailing. What makes one different from the other? Is there a better option between the two?

The reason why confusion is common when a customer is presented with these two options is because these two are very different offerings. Standard detailing services include the cleaning of your vehicle’s interior and other surfaces. Custom car detailing involves so much more.

It includes the polishing and restoration of certain parts of your car to make it look almost like new. These include the restoration and polishing of parts of your vehicle like the bumper, the grill, mirrors, and many more. The amount of detailing you want to have done on your vehicle is where the customization part comes in. You choose from a list of services what is done to your vehicle in terms of detailing and the service provider will give it to you.

Other Things to Expect from a Custom Car Detailing Service

Aside from the standard cleaning and polishing, you can also expect a slew of other services from these providers. What they offer is dependent on the level of expertise that their technicians have. Some of these companies even offer to correct paint problems and flaws that have surfaced on your car over the years. Scratches, discoloration, dull spots, and other problems that can happen to you car’s paint surface can be fixed by these professionals.

As the name suggest, they custom detail your vehicle, so whatever you need to have done to make your car look amazing, they have a service for it. These can include the following:

  • Window tinting – If you want to darken or lighten your window’s tint, custom detailing shops can do this for you.
  • Paint correction – If your vehicle’s paint is fading in spots or some areas of your car’s surface have started to discolor, some custom car detailing companies can help you fix it with paint correction services.
  • Deep cleaning – This is for the interior of your vehicle and can involve the removal of your car’s seats so technicians can clean areas that are normally not reachable by standard cleaning practices and vacuums. Once all areas inside your car are clean, seats and other attachments are expertly returned.
  • Carpet shampooing and stain removal – This is another service that a custom detailing company can offer their customers. This can involve the removal of the carpet or simply steam cleaning it within then drying with a powerful dryer. Removal of odors and deep-seated dirt is also done here.
  • Dry cleaning of interior fabric surfaces – Some vehicles have areas that are covered in fabric which are difficult to remove. These include the ceiling of the vehicle and the covering of the inside of the doors. These can get dirty and will need to be cleaned to restore them to their good-as-new look. Dry cleaning is often the solution for these things.

Aside from old cars being restored and cleaned, custom car detailing companies can also offer to protect new cars from deteriorating. This is done with protective services that help slow down the deterioration of your new vehicle’s surfaces. These include:

  • Ceramic coating – This is applied to the surface of your vehicle’s paint. Aside from protecting the paint, it also adds a glossy sheen to your car so that it looks like a surface of glass is on your car’s paint.
  • Vinyl wrapping – Wrapping your car in vinyl is another choice for protecting the paint underneath. Aside from the added protection, you can also give your car a different color and even add designs to it with this method.
  • Windshield protection – Just like ceramic coating for your car’s paint, protecting your windshield from scratches and breaking can be done using this method.

These are just some of the reasons why custom car detailing is much better than standard auto detailing. Expect to pay more for these services though since these require specialized equipment and trained professionals to get done. These services also take longer than regular detailing so you may be without a vehicle for 48 hours when you choose to have these done.

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How Well Do You Know Your Competitors & What Can You Learn?

In What You Need To Know About Small Business on October 20, 2019 at 8:13 am

As a business owner or marketing director, you want your business to grow. It can be tempting to go it alone, especially if your business is new!

However, it’s a little-known fact that getting to know your competitors and their methods is essential to growing as a company.

How? Let’s check out why competitor analysis is important, and how to begin.

Why Should You Know Your Competitors?

It’s easy to underestimate the importance of knowing your competitors. By now, you likely have ample input from your co-workers and reviews from your customers. You may think that worrying about what your competitors are doing could distract you from carving out your own space in the industry. However, it’s important to remember:

Competitor analysis is not a distraction.

Instead, knowing your competitors and comparing their methods to your own can help you better shape your business. By using them as a reference, you will clearly understand your place within the industry – and then carve out an even more unique space!

How Well Do You Know Your Competitors?

Now that you understand the importance of knowing your competitors, let’s talk about how to get to know them.

Here are some questions to consider:

  • Who are your competitors in the industry?
  • What products and services are they offering?
  • How are these products and services similar to and different from yours?
  • What marketing methods are they currently using?
  • What marketing methods have they used in the past, but discontinued?
  • Who are the target audiences that they are marketing to?
  • What needs do your competitors’ products and services meet for their audience?
  • What kinds of reviews are your competitors’ customers leaving on their websites?

Who Are Your Competitors?

Let’s focus for a moment on that first question: who are your competitors? You only have so much time and resources to devote to competitor analysis, so it’s important to narrow the field. How?

Choose the most relevant competitors.

These competitors are businesses in the same industry as yours. They offer products and services that are similar or related to yours. Additionally, they focus on clients similar to your target audience.

However, if you have the time, there are merits to considering businesses that you, at first glance, don’t appear to have much in common with. These are companies with different products and who target different audiences.

Through these companies, you may discover ways to expand your business – adding new services to your repertoire and finding new audiences you never considered marketing to previously!

Your Competitors’ Strengths and Weaknesses

As you get to know your competitors, create a list of their strengths and weaknesses. This can help you better learn from their mistakes, and emulate their good strategies.

Strengths

In what ways are your competitors succeeding? What marketing methods brought them the biggest increase in profits? Which social media posts of theirs have received the most likes and shares?

Knowing your competitors’ strengths can help you identify threats in the industry, as well as opportunities for you to adopt effective techniques.

Weaknesses

In what ways are your competitors failing? What marketing methods have they used or services they provided in the past, but since discarded? What potential target audiences are they ignoring?

Competitor analysis allows you to learn from your competitors’ mistakes, so you can avoid making those mistakes yourself.

When you know your competitors, you are better equipped to shape the future of your company.

This post may contain affiliate links.

What Can You Do To Protect Your Business From Counterfeit Operations?

In What You Need To Know About Small Business on October 4, 2019 at 9:07 am

Protecting your business from counterfeit operations should be a main concern of yours if you’ve come up with a product idea that people are going to want to copy. Even if you don’t think that people will want to copy your product, it’s always worth staying aware so you can keep your business safe. You just never know! Every year, counterfeit goods cost the global economy $350 billion in sales. Here, we’re going to talk about what you can do to protect your business from counterfeit operations. 

Make Sure You Register Your Brand

When you’ve got your business plan and your product in place, you need to make sure you register your brand. This means trademarking and federal registration. However, that’s just the first step. In the digital age, copycats can be clever, and they will likely try to make money from your brand online. So, what else can you do to make sure your brand is safe?

  • Buy all web domains that are related to your business, brand, and products so your customers don’t accidentally buy from a copycat site. Domains don’t cost a lot and it’s easy to set up redirects to take them to your site. 
  • Make sure you reserve your name on all social channels. Of course, this should be paired with having an active presence on social media! This will help protect your intellectual property rights, even if you don’t plan on using all channels right away. 

Monitor The Web 

Once you’ve taken the steps we’ve outlined above, you can now monitor the web and make sure there aren’t any fakes and copycats. When looking for people who may knock off your products, look on sites like Amazon, eBay, Etsy, and even Facebook. Figure out how to report a counterfeit on facebook so you know what to do should you find one on there. Being active on social media means being able to check whether anybody is advertising the sale of fake products, too. There’s even counterfeit technology that you can use to make your life easier. 

Turn Your Customers Into Experts

When you share as much information as possible with your audience, they’ll know how to spot fakes and knock offs and why they should avoid them. If they aren’t sue, they might just think they’re getting a good deal! Share product guidelines on your site so your customers can identify the real deal, and make sure your customers have a way to report counterfeits to you, too. You may then reward them with a note or gift. 

You might believe that attempting to save your business from counterfeits is futile, but it’s very valuable in the long run. If you’re vigilant online and you take the steps laid out here, your customers will know that the only place to get this product to an acceptable standard is from you. Do you have any advice for those looking to combat counterfeit operations? Leave your comments and thoughts below. Thanks for reading! 

This post may contain affiliate links.

Actionable Tactics That Can Minimize Your Running Costs

In What You Need To Know About Small Business on September 19, 2019 at 11:24 am

There are a lot of posts out there on how to keep your small businesses running costs low. However, if you have read any of them, you will find that they often talk about general principles. Such as energy conservation and reducing what you pay out for your supplies. Of course, as a small business owner, you are already pressed for time. Therefore what you really need is a post that gives you some strategies that are directionally actionable in your company. Luckily, that is exactly what the post below does. Read on for more.

Outsource your IT.

IT is a tricky area in a business. Of course, you need it to run smoothly, or productivity and security suffer. However, having a team dedicated to making sure this happens on a day to day basis can be expensive.

Happily, there is an alternative and its to use an outsourced IT solution like the ones Single Point Global offer. In fact, because they provide proactive monitoring of your IT environment to catch any small issues before they become major ones. Along with an unlimited IT help desk, you are covered no matter what happens. Something that can help you to run an IT department that is much leaner, and therefore more cost-effective.

Use social media for customer service.

Customer satisfaction is an essential part of any successful business. Something that means having a competent customer service department to handle queries and issues is crucial. Of course, many companies choose to outsource their customer service to save money.

Although customer reactions to this can be less than complimentary. In fact, outsourcing customer service to another country where language and cultural barriers abound can cause a lot of miscommunication and frustration.

Luckily, there is another option, and it is a simple one at that. In fact, it is to use your company’s social media accounts to facilitate customer service. That is communication with customers by replying to @s online, or DMs.

Of course, as customers are entirely at ease with using such platforms already, it can work really well for them. They also tend to like the instantaneous of this approach as well.

For your business, the advantage here is that you get to deal with complaints or problems in a public way. Something that allows you to demonstrate to other potential customers how much you care about every single client. Therefore convincing them that you are who they should spend their money with. Not to mention that running customer service in this way can also help you avoid the costs of call center helplines.

Embrace remote working.

Finally, imagine if you could run your business exactly how you do now, yet not have to pay any overhead at all. That’s right, no electric, water, rent, or even property insurance!

Well, that is precisely what you can do if you allow your employees to work from their own homes rather than a centralized office! It’s a simple, elegant, and very cost-effective solution which should barely impact the productivity of your business at all!

This post may contain affiliate links.

How Will Your Business Function In The Event Of A Disaster?

In What You Need To Know About Small Business on September 15, 2019 at 2:33 pm

There are many things that can worry a business owner. It might be becoming irrelevant in the marketplace, having one of your staff experience a workplace injury, having your staff dislike you due to bad management practice, or perhaps being ridiculed despite previously enjoying success within your field. 

However, one thing that can scare business owners late at night is the potential for a disaster to harm everything they have built, particularly if most of your firm is centralized in one or two nearby locations.

For that reason, especially in some areas, disaster planning can be a worthwhile and often comprehensive means of considering what your action plan will be ahead of time. This can also cover many issues, such as earthquakes, flooding, or even a highly-planned break-in. After all, you have spent so much time building your business and trying to make it worthwhile that it’s worth taking this extra time, ingenuity and effort and applying yourself to protecting your own firm.

For that, and more, we would volunteer the following advice:

Keeping Your Staff Safe

More important than protecting your premises, more important than keeping in touch with your files and saving all of your assets is keeping your staff safe. It is better to lose everything you have built in one hour if it means saving a life or preventing severe injuries than thinking in the opposite way. For that reason, practical planning must be part of your regimen. For example, if your business premises is situated on a fault line, then it’s important to show staff where the most protected areas of the building are, and how they might best evacuate from their location in the building. Disaster training drills via third party services can be an essential consideration to this end. You would be surprised just how effective they can be.

IT Measures

While saving lives is an absolute priority, it doesn’t hurt to have plans in place to protect your business. This is where services such as those offered by RBS IT Solutions http://www.rbsitsolutions.com/ can help you protect your business the most appropriately. Their excellent disaster recovery planning can help you avoid the loss of downtime in the event of a real tech issue, reducing the loss of service and allowing you to restructure in the best possible means, even if that’s through another premises. Having this guiding hand at your side can truly settle you when things go wrong.

Support Employees

It’s not enough to simply help employees stay safe, although that is essential. Giving them post-disaster counselling, access to excellent communication lines, compassionate leave and keeping them in the loop as you restructure is an important part of your management. With excellent insurance options, you should find that your budget is eased as you try to handle your labor issues at this delicate time. Ensure that you are also affording yourself the same help.

With this advice, you are certain to soothe your business function in the face of a disaster.

This post may contain affiliate links.