Archive for the ‘What You Need To Know About Small Business’ Category

The Remarkable Benefits A Website Brings To Your Marketing Campaign

In What You Need To Know About Small Business on November 21, 2017 at 1:57 pm

Websites bring a lot more to the table than you may originally think. Many new entrepreneurs believe a website is purely for show. It’s a nice piece of online real estate to try and make your company look better. In reality, it does a lot more than this, particularly when looking at your marketing campaign. A website will bring plenty of benefits, all of which are designed to promote and market your business more effectively.

Ideal For Creating Email Lists

If you’re a small business owner, you should be aware of how crucial email lists are when promoting a company. They let you compile a list of contacts to email marketing material to, directly influencing your sales. They’re also essential for helping you retain loyal customers. But, did you know that a website is ideal for creating and building these lists? It’s true, you use your website as a place to drive people to, and then you get their email information from them. There are loads of tips on sites like that show you how you can build these lists using your website.

Helps Build Brand Authority

A website also serves to build brand authority for your business. This means people associate your brand with professionalism, and they begin to think of you when they’re looking for a trustworthy business. There are two ways a website does this. The first is that it boosts your image by looking professional. As you can see over on, you can use website builders to design and create a professional looking site. This increases your brand image as people see how neat your site is, and start to associate you with professionalism. The second way you build authority is the ranking position of your website. By making your site rank in the top spots of the search results, you instantly gain authority. Having authority is crucial as it can persuade people to come to your business over less authoritative ones.

Gives Other Online Marketing A Sense Of Direction

Perhaps an underrated feature of websites is that they pretty much give your entire online marketing campaign a sense of direction. Social media marketing is so much easier when you have a website to back it up. You’ve got a plan for your posts; to direct people to your website. Everything is geared towards improving website traffic, as this is where you’ll see the most benefits. You’ve also got somewhere to direct people to via online adverts now as well. Your marketing campaign feels more connected when you have a website. Without one, it would be a complete mess.

It should now be clear that a website means a lot to your business and your marketing strategy. As it says on, a website should be an integral part of your online marketing plan. Stop thinking of it as this simple thing that’s just used to give your business an online presence, and start using it to properly promote and improve your small startup.

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How You Can Improve Your Manual Labor Business For Your Staff’s Benefit

In What You Need To Know About Small Business on November 21, 2017 at 9:27 am

Manual labour is hard work at the best of times, and it can take it’s toll on anyone that’s doing it if you’re doing it for very long periods at a time. If you’re the head honcho of a manual labour business whether that be a specialised builder like a plumber, or you run a general handyman business, it’s always a good idea to try and make yours and your staff’s lives easier to save any work related illnesses and mistakes being made on the job. Here’s how you can improve your manual labour business for your staffs benefit.

Take regular short breaks

Many people would actually prefer to have short and frequent breaks over waiting for one large break in the middle of their shift. When you’re working as a laborer the best route to go down when it comes to taking breaks would be to take regular and short breaks to rejuvenate and also re-hydrate. Even if it’s five minutes every now and then it will certainly help your staff members have that little bit of time to get their heads together. Don’t forget to ensure that your staff are eating little and often too so that they can keep their energy levels up.

Upgrade your equipment

Over the last fifty years equipment has improved massively, and it still is. If the equipment that you’re using is a little outdated then it could be making more work for your staff than is necessary. Consider upgrading your equipment and machinery so that your staff members don’t have to put in as much effort; therefore being able to complete tasks faster with the energy to move onto the next one. Check out for multiple bits of equipment and see if there’s anything you could be upgrading!

Use technology to make it easier

Use technology for manual labor? Yes it’s possible! There are now bits of equipment and programs that you can use to make your job much easier than it ever has been. This is achieved by ensuring that your measurements are more precise than ever. It’s also useful to keep any paperwork that you have to complete all on computer now so that you have it backed up. It’s also much easier to create an invoice for clients on a computer these days than doing it the old fashioned way.

Send staff on training courses

Much alike equipment constantly improving, so are techniques within the work that you’re doing. Make sure that all members of staff are fully up to date with all methods that you have to undertake and if they aren’t, send them on training courses to ensure that they are learning properly. Also, there may come a time when there’s a new practice you’re unsure of that you could attend to further better your business.

Try these four things to make you and your staff’s lives easier as manual laborers!

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What Benefits Can Technology Bring To Your Expanding Business?

In What You Need To Know About Small Business on November 15, 2017 at 7:58 am

Technology is always being developed. Whenever a new device is released, there’s always another in development, hot at its heels. Software can constantly be updated, and glitches are consistently being rectified. Sometimes it can seem hard to keep up with everything! But not to worry. For now, let’s focus on the benefits that developments in technology could have when it comes to your expanding business.

Improved Communication

Communication has come on leaps and bounds over the past few decades. Previously, business owners would generally be contacted on a working landline (or particularly high flyers may have had a large, chunky, portable phone). However, nowadays the majority of us have the entire world in our pockets. The proliferation of smartphone ownership means that we can be contacted through all sorts of apps and programs by both people we have shared our contact details with and strangers alike. As technology improves, people are spending more and more time on their phones: some will even spend hours scrolling through Facebook posts, Twitter feeds, and the Instagram explore page. So it only makes sense that businesses are upping their mobile game too! After all, if you wanted to make a positive name for yourself in any field of commerce, you have to place yourself exactly where customers are already directing their attention. Getting to grips with modern social media can put your small business one step ahead of the rest of its competition. A good place to start is setting up social media feeds for your company. This way, you can showcase your products and services, ensure that people have easy access to your store location as well as opening and closing times, offer customers a space to leave feedback and recommendations, and open up a direct means of communication between you and your potential customers. Further to this, you can also use other communicative smartphone features to your benefit. A good example could be using Face-time or Skype to conduct an interview. This allows you to observe a potential employee’s general demeanor and composure without you both spending time and cash getting to and from a designated interview location.

Information Storage

Long gone are the days when you’d have to file all of your business information away in dusty folders and files. Technology has taken care of the issues inherent in the physical storage of tangible documents by introducing the cloud. The cloud is essentially a network of servers, many of which store data. You can now digitize your documents and files and store them in “the cloud”. This has plenty of benefits. First of all, you don’t have to worry about your information being physically damaged. You can’t spill a hot drink over the cloud. Secondly, you can find the information that you need in a much shorter period of time. Rather than leafing through pages and pages of documents, you can simply type a few keywords into a search bar, and the files will be pulled to your attention before you know it. Most cloud servers also have a backup, meaning that all of your files have a spare stored away too, just in case something does happen to go wrong.

Targeted Marketing

Once you’ve improved communication with your customers, you can conduct market research more easily. This allows you to understand who your target audience is: their general demographic including location, interests, queries, complaints and how much disposable income they have to spend with you. Having acquired this information, you can start focusing on targeted marketing. This is essentially ensuring that your goods and services are effectively brought to the attention of your target audience, encouraging them to make purchases with you, thus increasing your profit margin. Whether you outsource or keep things in-house, you should focus on things like SEO (or search engine optimization) and online advertising as well as tangible or physical advertising “out in the real world”.

These are just a few ways that improved technology can benefit your small business. As you are able to communicate more effectively with customers and suppliers, store more information, and target your marketing, you will begin to see the profits pour in. This combination of effective interpersonal skills, profound organizational skills, and pro-activity when it comes to raising brand awareness, after all, will improve your relations with the consumer market and earn your brand a positive reputation. You could be well on your way to a major business expansion before you even realize it. So, if you haven’t already, it’s time to embrace technology within your small business.

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Perfecting The Product Development Process

In What You Need To Know About Small Business on November 14, 2017 at 8:06 am

One of the most vital things you will come across in your business is the process of developing a product. No matter what kinds of product you are going to be producing for your customers, you want above all to have a high degree of polish and professionalism to those products. You therefore need to ensure that your product development process itself is hugely perfected, and this is something that can take a lot of time, energy and resources to get right. In this post, we are going to take a look at some of the ways that you can ensure your product development process is as flawless as possible.

Making Use Of Technology

There is little use in there being so much amazing technology around if you are not going to make good use of it within your business. If you are particularly struggling to keep your products as perfect as possible, you might find that using the right tech could really make all the difference in the world. There are so many technological solutions for you to make use of, whether it is custom plastic molding or just CMD software for the design of the product in the first place. Make sure you make use of it as much as possible if you really want to product the best products you possibly can. You will find it makes a world of difference to the final product.

Testing & Re-testing

If there is one thing that you should remember, it’s that testing is absolutely vital if you want to make the best possible products. The act of testing is important because it shows up what might potentially be wrong with the product, and gives you an opportunity to fix it or remedy it in some way before it ends up in the customers’ hands. This is clearly very important for the future and reputation of your business, so you should not skip over it. Instead, be sure to test and retest your products as well as possible before, during and after sale, as this will ensure that you are doing everything you can to keep it as close to perfect as possible.

Working On Feedback

The customer should always be at the heart of everything you are doing, and that means that you need to make sure you are listening to their true opinion of your products. If you seek out and listen to feedback, you can be much more certain of actually producing the kind of products you want to, at the quality and rate that you want to do so. This will help enormously when it comes to building future products too, so you are essentially investing in your own company’s future here. Perfecting the development process requires that you pay close attention to the customer’s real opinion, so make sure that you are doing just that and you should be much more pleased with the finished result you see.

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Speed Up Your Startup Growth

In What You Need To Know About Small Business on November 14, 2017 at 8:03 am

When you set up a small business, you’re almost always thinking big. You don’t want to keep your company small, you want it to grow, and you want it to grow fast, like bamboo. Unfortunately, growing a startup is no mean feat. For one thing, 80 percent of them crash and burn in the first 12 months of trading, and for another, gaining momentum isn’t exactly a walk in the park, especially in the connected world we live in where competition is so fierce!

The good news is that, although starting a business and growing it rapidly is difficult, it is certainly not impossible – far from it. Here are just some of the relatively simple things you can do to speed up your startup growth:

Know Where You Want to Grow

Business growth doesn’t just happen overnight, which is why, before you do anything else, you need to have a plan. You need to sit down and work out exactly where you want to be a year from now. You then need to think about every possible way of getting there. This might seem obvious, but so many startup novices don’t make clear plans for the future, and as a result, they see little if any growth.

Hire the Best People

It’s unlikely, although not totally impossible that you’ll go from zero to hero with your startup without any help. I mean, if you have to do everything from coding your website to putting out the product, there’s no way you’re going be in need of a separate record storage facility to give you more office space anytime soon! No, if you want to grow faster, you need to not only hire employees right now, but you need to hire the best people you can afford.

You might think that doing so will take up a lot of your capital. And it probably will, but great employees add value. Their insights and abilities make your business better, and that means that you make more money, which you can then plough into expanding your operation.

Offer Amazing Customer Service

Even if you only have five customers at this point, it’s important that you keep them really happy, focusing a lot of your efforts on their needs. Why? It’s obvious really; not only do happy customers keep coming back for more, but they leave favorable reviews, and they tell their friends about your company, then they tell their friends, and before you know it, you’re moving to a bigger office and outdoing even your wildest expectations. Do the opposite, and you’ll have trouble getting things off the ground let alone being in a position to think about expansion.


As a startup owner, you can’t expect to make bundles of money. Really, you should be pumping all of your profits back into your business if you want it to grow faster. It might hurt to do it, but if you’re serious about your business and you want to success, it’s what you need to do!

If you do everything mentioned here, your business will grow and grow and grow!

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