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The Best Ways That You Can Enhance The Customer Experience In Your Business

In What You Need To Know About Small Business on July 16, 2019 at 8:43 am

When it comes to your new business, the ideal scenario would be that you have an array of customers ready to buy your products or services that your business provides. But at the beginning of every business journey, this just simply isn’t the case. It cakes work, effort and investment in your brand and output to gain a decent customer following and for it to continue to grow. The experience your customers have is part of that, so how can you ensure that your business delivers? 

Many business owners and entrepreneurs will make their customers a priority. After all, they are the life that keeps your business running. However, with a lot to think about the general day to day running of your business and brand, you can sometimes take your eye off the ball when it comes to your customers. In some cases, when business is good, you can even take them for granted. But this shouldn’t be the case. The customer experience is of utmost importance, and so with that in mind, here are some suggestions to help you enhance it for your business. 

Having a step by step plan for the customer experience 

There is no denying that planning is key when it comes to thinking about the customer experience. This is where you can start to think about all of the elements that are important to your business and to your brand. These elements will be part of the customer experience and also the customer journey that they will embark on. From their initial contact with you right through to delivery and receipt. It is important to think about customer mapping, knowing your ideal customer and also what the journey is from start to finish. This source has some great tips to help you achieve that within your business model. 

Working on your brand

One of the best ways you can enhance the customer experience would be to take time to overhaul your brand and what your business stands for. This goes a long way to helping and managing a customer’s expectations of your business. Your brand is important, so you may want to think about not only how it looks but also things like the website and the ease of management to deal with your business. The brand is one of the first recognizable elements of your business, so you will also want to think about whether it is memorable for a customer and also has the message you want your brand to portray. 

Keeping up to date with social media

So many people use the internet these days for answers to things. They may have found you through a Google search, or browsing online, but also you need to ensure that your business and internet platform speaks volumes about what your business is all about. Social media is a great way to share your business. The offers you have, what your business is all about and a little about who you are as a business owner. A decent social media can add to the experience a customer will have with your business. This is when coming up with a content strategy can be hugely beneficial., not just for you as a business but also for your customers. It gives you the chance to not only share your business offers and have a more sales focused approach to posts, but to also share things of interest and of a more topical nature. This can help to keep your audience engaged and interested in the content you share and ultimately in the long term your business. 

Making your website easy to use

It is also important to take some time to work on your website and the experience your customers will have with it. So much is done online these days that you only have to think about your own habits when it comes to the internet to understand the need for a decent and responsive site. This is when you will want to think about the images, and the content, but also ensuring that your website is quick and easy to load. When it comes to the eCommerce side of things, you will want to make sure that all stock levels are correct, that the right pricing and information is there for each product, and that delivery methods and any discount codes work appropriately. It can often be the small things that make the biggest difference to the customer experience, and your website could be a big factor. 

Being contactable 

There is nothing people dislike more than not being able to get an answer or to make contact with someone they have done business with. You will know yourself how frustrating this can be. So make sure you take some time to think about how contactable you are as a business? It doesn’t always have to be by phone call, although having that option can still be preferred for some people. It is about things like email and even an instant messenger service where if an answer can not be automatically found contact will be made within a set time frame. Again it is the small details like this that can help a customer to feel valued. 

What is your USP?

Does your business have a unique selling point? This might not be very specific to the customer experience, but as a business, if you are aware of what your USP is, then you can take advantage of that when it comes to the customer experience and also as a way of attracting more customers. A USP is significant, especially if your business is in a saturated market. You will want to make sure that you do all you can to attract the customers to you, and finding out what puts you ahead of the competition is a great way to achieve that. 

Making sure the physical experience is just as good 

It isn’t just about the digital experience, it is also about the experience a customer will have physically with your business, so you may want to ensure that any customer facing areas and where you may talk business is going to match up to the expectations. If it is a shop, then you may want to think about the design, the brand and the layout of the shop floor. This can also be an attractive feature and work very well alongside your USP. If it is an office environment, then think about adding light and air to ensure that the place feels comfortable will also be suggested. Any business location also needs to live and breathe your brand, so this can be in color scheme or certainly in terms of literature being advertised.  

Following up

Once a sale has been made or a deal agreed, the follow up element is just as important. It helps a customer to feel valued about what you are doing for them, and also helps to keep them informed. There are many different ways you can do this, from phone calls to emails and even using social media updates for a more up to date method. 

The delivery element 

Finally, you may want to think about the actual delivery element and the package. From how long it will take to arrive to how it will look on the doorstep. Pretty packaging, time taken to ensure that it is carefully packaged for safe delivery, these things can make all the difference. 

Let’s hope that these tips help you to enhance the customer experience for your business.  

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