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Nine Ways You Should Keep In Touch with Your Market

In What You Need To Know About Small Business on August 1, 2018 at 9:24 am

It is important that you know your target market before you start an online business. The good news is that you will have a better chance of connecting with your potential customers on a personal and emotional level if you know what their beliefs, greatest problems, values, and personal aspirations are. Once you have done your research, however, you will have to make sure that you are able to stay in touch and communicate your consistent brand messages to them. Below you will find a few ways you can stay on top of your customer service and deliver more value.

  1. Free Phone Numbers

Even if you run a truly online business, some people might prefer to talk to someone in person before they hit the order button and submit their card details online. If you would like to build trust and make is super easy for your potential buyers or clients to ask questions and talk to  someone who is able to address your concerns, you will close more sales and improve your marketing efficiency. You can get 1300 australia numbers for your local customers, so they will know that you are an established company with a real office and phone number, as well as a highly trained support staff.

  1. Contact Pages

Even if you only have a blog, you will have to create an easy to find contact page on your site. Pay attention to the design and take care of data protection, especially if you are dealing with customers from the EU. The new GDPR regulation came out this year, and this requires you to let visitors know how you use their data and how cookies affect their experiences on your site. However, you will have to also communicate how long it will take you to get back to your customers and give them alternative ways of contacting you, as well.

  1. Messaging Bar

Some online store owners have already implemented this function on their website and it can help closing more sales and engaging with the audience. Many people underestimate the importance of keeping in touch with the customers and getting first-hand information about their needs and wants. You can use a simple social media plugin in WordPress, or add a chatbox to your site, so you can answer the questions there and then. If you don’t have time to sit by the computer all the time, you can get a virtual assistant to monitor online chat accounts.

  1. Social Media

It is also crucial that your business is present on social media and delivers the same brand messages on all the platforms. You don’t have to get caught up by numbers; quality over quantity always works better. If you want to make your social media marketing more effective, it might be a good idea to follow similar companies and even competitors to find out what other people are having a discussion about and which are the most popular posts in your niche.

  1. In Person

Sometimes you can only build trust if you communicate with your target customer in person. If you haven’t yet tried networking, you should give it a go now. There are plenty of smaller and larger groups online and around the world where you can practice your pitch, clarify your mission and vision statement, and get in touch with potential clients and business partners. There are many ways to add a personal touch, but sometimes you simply have to sit down for a coffee and look into your customer’s eyes to build trust.

  1. Email Marketing

It is also a good idea to automate some of the communication in your company. If you don’t have a newsletter yet, you will need to get one set up. There are plenty of low cost and free auto-responder systems that work with various web platforms, even social media pages, so you can make the most out of your business communication and deliver offers to warm leads, instead of trying to hard sell to strangers.

  1. Content Creation

Whether you are a natural writer and enjoy blogging or would like to improve your content and outsource this project, you will have to set clear goals. Your content should be both informative and engaging. The more valuable your visitors find your blog, the more likely they will be to return to your site and check out your offers. It is crucial that you set a goal for every content you create, let it be social media posts or blogs. Don’t fall for cheap content mills; choose a professional writer with marketing qualification.

  1. Infographics

In case you haven’t tried creating infographics yet, you’ll be glad to know that this is easier than many people think. In fact, there are great online software that provide you with professional templates, so you just have to fill the blanks. Check out Canva that helps you create effective graphic presentations, animated infographics, and even banners and logos. Infographics can help you simplify complex issues and are easy to share on social media sites and image sharing pages.

  1. White Papers

In case you are in the market to sell high ticket items, you have to find a way to justify the price and highlight the benefits. You can get white papers and case studies completed by professional writers that will explain the features and benefits of your product and service and help you get your message across. There are loads of blogs explaining how to get started with marketing your white papers and improving your profile. You can build a solid reputation and trust by publishing white papers and case studies.

If you would like to make sure that you are keeping your finger on the pulse of your market and react to the changes in trends and customer behavior, you might want to set up an advanced infrastructure and communication system. The above ways of staying in touch with your potential and current customers will help you identify opportunities and get your message across better.

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