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Wait, Your Website Isn’t What?

In What You Need To Know About Small Business on June 28, 2017 at 12:02 pm

As a business owner, it’s almost guaranteed that you’ll have your own website, right? Although some businesses are run on networking and contacts, a lot of businesses need to be able to promote themselves in order to flourish. So, if you’re looking to grow your business in any way, you’re going to have a website. But, is your website really up to scratch? If you’re looking to get a lot of traction from your website, and it’s just not happening, it could be that you’re missing a trick. So, instead of suffering in silence, here are a few things that you’re website should be.

Responsive

First up, it’s helpful to your customers or readers to have a responsive website design. Not everyone accesses the internet from a computer. A lot of people only have their phones or tablets. So, they need to be able to both see and use your website easily on those screens. You can work with every marketing option available, but if you’re not making your website accessible to all, you’re definitely going to suffer. So, make sure your web design is responsive and compatible.

On Brand

Next, we need to talk about branding. Sometimes, you can be doing your business a huge disservice, just by having any kind of website. Because your website design really does matter. First of all, it has to be on brand. So that means that you’re going to work with a company, like Imagine That, which can create the right look for you. If your website isn’t on brand, your customers may be confused. It also may not look right for the kind of product, service, or publication that you offer.

Monetized

If you have a website that is a form of publication, like a blog or a magazine, you could be missing out on a whole field of potential growth. You can transform your website into a viable business that makes a tonne of money through monetization. And the best part? There are so many ways that you can do that. Not only can you sell ad space and get sponsorship, but you can also make money through affiliate marketing when you promote a product, brand, or website.

Shoppable

Then, there the ways that you’re maximizing your income as a brand or business that operates online. If you sell a product or a service, you need to make sure that your website is shoppable in the most easiest of ways. Not every eCommerce option is great for everyone, but you need to be able to find one that suits your product or service, and what customers want. That means it has to be easy to checkout with products, and offer a range of payment options.

Easy To Use

And finally, whether you have a blog or an eCommerce website, you need to make sure that it’s easy to use. You need to make sure that your customers can access and navigate your site well. You may find that customer journey mapping can help you to do this. You need to be able to see how your customers behave on your site, and where you lose them, in order to keep them on site.

This post may contain affiliate links.

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