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Readable, Knowledgeable, Shareable: A Content Creation Guide

In What You Need To Know About Small Business on June 16, 2017 at 10:02 am

In the digital age, great content is the lifeblood of businesses across all sectors. But a surprising number of companies still don’t embrace content as much as they should. This means that blog pages go for weeks and months without an update, and social media accounts are sadly unsociable. But content creation is so valuable that it shouldn’t be seen as a secondary job only to do when you have a couple of spare minutes. If you are concerned that nobody is looking at your content, here are a few ways that you can give it the edge you are looking for.

Start with a Great Title

The title is what will get people to click on the content in the first place, so it needs to be clickable and relevant. This can often be difficult to achieve, but it is worth spending that little bit of extra time creating one that works. However, you should remember not to mislead your readers and potential customers and only offer something that is actually relevant to the content contained within the article. Readers tend to become frustrated when they are hooked in by a title that doesn’t have any bearing on what is contained within the article.

Gain the Trust of Your Readers

This is where the knowledgeable part comes in. Within your content, you need to demonstrate that you know what you are talking about and you can answer common concerns that your reader has. If you can speak from experience, you automatically make your content seem more genuine. As well as this, you can also cite other trustworthy sources or you can even go in the opposite direction by challenging the conventional way of thinking. The best way of gaining the trust of your readers is by providing them with advice that works and content that has a positive impact on their lives.

Post it in the Right Places

Obviously, your own website is your first port of call when it comes to places that you want to share your blog. However, there is also a lot of value in finding other blogs on which to post your content. If you are looking for a website that lists different blogs that accept guest posts, this is a good option. You should also be looking to promote your content as widely as possible, sharing it on social channels and also using email marketing techniques where appropriate.

Keep the Whole Post Engaging

In general, people tend to have shorter attention spans these days and they are more likely to switch to something else if your content doesn’t engage them throughout its entire duration. Make sure it is divided up into clear subheadings and keep your initial thread running throughout the entire article. Ultimately, one of your main aims is to get people to share this content and you can only hope to do this if it is relevant and engaging. If you want to keep them reading to the end, you could also try a storytelling format.  

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