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10 Benefits Of Long-Form Content On Your Company’s SEO

In What You Need To Know About Small Business on July 21, 2016 at 11:38 am

If you clicked on this post, I’m assuming you know what long-form content is, right?

SEO

If you stumbled here without this knowledge though, allow me to enlighten you. Long-form content is, very simply, content that is of a sizeable length. Usually, this means thousands of words, though as a minimum, 1,000 words should be your base.

Long-form content can help companies that are struggling with their SEO game bounce right back up again. The aim of the game isn’t to drone on and on and bore the reader, though. It’s to create a thoughtful, inspiring, lengthy post.

And here are ten benefits of doing just that.

  1. More opportunities to naturally embed keywords

We all know that clever keyword usage is to marketers what batarangs are to Batman. They’re the best tool on the SEO utility belt, but it’s not always easy to use that tool effectively. If your content is too brief, the chances of fitting in natural keywords shrink rapidly.

Instead, longer content – 1000 words, 2000 words – gives the writer more room to breathe. And with that comes a post that flows much more naturally while still including those valuable keywords at relevant points. And that’s the key. Longer posts means relevant keywords.

  1. Gives SEO companies more to work with

Let’s say your company has outsourced its online presence management to a team of professional SEO consultants. If your company website has a lot of quality, lengthy posts, those consultants will have more to work with.

They’ll have more content to format and make SEO-friendly, and more old content to work back through. If that team was met with a couple of poorly written, brief posts, how can they possibly make their techniques look natural? Help yourself to help other people!

  1. Increased page view time

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The longer people spend on your page, the more time they spend on your site. That’s more time spent soaking up your site’s personality, and the personality of the writer. It can form a personal connection, which can keep the reader engaged beyond that one article.

Plus, page view time is just great to have. It means that users are exposed to more of your site’s links, and other posts. It means that you’ll get more ad impressions, and possibly more ad clicks. It’s just beneficial to keep people from clicking away!

  1. More room to add tagged images

Adding images or any other form of media to your blog posts gives Google more to work with. In turn, this can lead to higher rankings, as Google values properly formatted images, GIFs and videos.

And by ‘properly formatted,’ we mean with relevant tags. Those tags should match your dominant keyword on that page where possible, but still be related to the image. With longer content, there’s more room to add more and more additional bits of media.

  1. Fits Google’s SEO guidelines

Google

Google always updates search engine algorithms, and recently these changed to benefit long content. This means that, by playing by Google’s rules, you’re pleasing the king and are more likely to be rewarded.

And rewarded, in this case, means to be plonked higher on those SERPs. And ultimately, isn’t that the goal here? As long as you adhere, where possible, to Google’s rules, you’re more likely to stay on top.

  1. More space for ad placement

Ad

The more ads you can place on your website, the more revenue you can generate. If your content is longer, the user will be scrolling for longer, which means you can place more ads up and down the page.

And hopefully, those ads will get clicked more and more – if they’re relevant. You could even place ads that match certain paragraphs in that article. If you get paid per impression, then long-form content is literally a rolling stream of decks for your bank account.

  1. You can provide more informative content

And that’s what people want to read. People can tell if you half heartedly discuss a topic, but that doesn’t mean the writer wasn’t interested. It just means that they may have been restricted by a low word count.

And long-form content has no such restrictions. The writer is allowed to fully express themselves, no matter the topic. This means that the post will be of a higher quality, and as a result, it will garner more shares.

8. Room for more backlinks

Link

Search engine algorithms are like a giant spider, crawling over the world wide web in search of those tasty hyperlinks. In a longer post, you’ll have more space to include relevant backlinks, which can help your rankings by giving that spider something to find.

You may even start to benefit from this yourself. If you start to produce quality, long-form content, you’ll build a reputation. That reputation can lead to your own site being backlinked in other people’s posts. It’s win/win all around.

  1. Increased conversion rates

Your conversion rate is the measure of how many site visitors you’re able to turn into site customers. It’s a valuable statistic which can be rapidly increased via the production of long-form content.

This has already been proven, too. The longer and juicier your content is, the more likely it is that your readers will become customers. This can foster a strong client relationship, and create that consumer loyalty that every company needs.

10. Social media loves long-form content

social

Social media shares can quickly turn a poor online presence into a great one. But how do you get them? Besides cat videos, I’m sure you already guessed the answer; long-form content. The positive connection between social media and long-form content has been documented, too.

Basically, it comes down to the fact that people will want to share something valuable. It’s hard to provide true value in something with a low word count. Things can quickly end up feeling rushed. Longer means it’s better for sharing!

And to conclude, make sure you don’t just write longer pieces for the sake of it. Choose a topic that’s worth discussing to an in-depth level. Long-form should be something you focus on from the very start of your business. Your readers will thank you for it.

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