Maximize Your Sales With These Effective Marketing Tips

In What You Need To Know About Small Business on October 18, 2017 at 8:06 am

You may have a great product for sale, but you need to find ways get the customers attention and part with their cash. Marketing is everything, and we have some fantastic ideas right here that should help you maximize your sales.

Perfect your sales pitch

Your sales pitch is your way of convincing a customer to buy from you. Whether this is on your website, over the phone, or face to face, you need to convey to the customer every reason why the product will make their life better. There is some fantastic advice to creating an irresistible sales pitch at which will turn you into an effective salesperson in no time.

Stand out from the competition

It’s unlikely you have a product for sale that is completely unique. There may be others selling a similar item online or on the high street, so you need to stand out from the crowd. Define to the customer why your product is better than others on the market, and tactically push your way above your nearest competitor, such as offering free shipping.

Catch the customer’s eye

When selling your product in a store, the effective packaging ideas utilized by will catch the eye of the customer, as opposed to the other items on the shelf. If selling online, high-resolution photographs of the product should be highlighted front and center of your website. You need to attract your customer’s attention immediately before they move onto your competitor.

Don’t ignore video marketing

In a retail store, the customer has the opportunity to have an up close and personal look at the product on offer, but this is something that isn’t easily replicated when buying online. However, video marketing is your opportunity to give the customer a better look at the product, with a tutorial that shows the product in action. While you can post videos on your website, you can extend this to your social media channels, such as Facebook and Instagram. We have an excellent article on video marketing at which will educate you further on this excellent marketing strategy.

Use social media marketing

There are plenty of social media channels out there which will allow you to market your product for free. Beginning with your family and friends, spread the word about your product through their networks. You could effectively reach thousands of people through social media alone. This extends to your customers, as you could ask them to spread word about what they have bought through their channels. Word of mouth is an effective marketing tool, provided those words are positive. Hint: don’t upset your customers!

Offer something for free

Everybody likes something for nothing, so make this part of your marketing strategy. This could include the occasional freebie to long-standing customers, or offering special deals, such as ‘buy one get one free.’ A small loss may be expected, but this is an effective way of keeping customer retention. As well as the personal reward in putting a smile on your customer’s face, you should receive financial compensation when you maintain their loyalty to your business.

Thanks for reading

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How Simple Web Design Helps Your Small Business

In What You Need To Know About Small Business on October 16, 2017 at 8:17 am

There is a great battle going on in the digital world between those who are pro custom-designed websites and those who argue against them. Some say that a small business can do with a simple template design. This is true to an extent but a small business needs all the help it can get and a template design can lead them into losing competitive advantage. I will present some of my arguments for investing in a custom design and you can let me know whether you agree.

Custom is unique

You need your website to stand out in a crowd of thousands, potentially millions of websites for the business in a similar niche. As an average Internet user is not usually very patient, they will only take a couple of seconds before deciding whether they will stay or navigate away from your page. The first task of a custom design is to catch their eye. Your website is unlike anything they have seen before and hopefully, it is good enough for them to decide to stay. To help with this, I would recommend getting a professionally done logo, perhaps something smart and witty to be memorable.

Engaging illustrations

Another very interesting and engaging touch is creating illustrations. You can use them to summarize the content of each page on your website in a fun way. This is yet another tool you can use to keep your potential customers interested and entertained as people tend to like that. Again, this is something that a template would not be able to offer.

Compatible, optimized and responsive

You need your website designed and coded in such way so as to be highly responsive. Your average impatient potential customer will not wait for your content to load for more than 10 seconds. You need your website not to fail here, though you cannot influence the speed of their connection. Furthermore, a great number of people will be accessing your website from devices other than their home computer. You need your design to be mobile friendly and if possible mobile optimized for even greater comfort of your mobile viewers.


Everyone has heard of the color psychology. Bapple Website design employees claim that an experienced web designer possesses a knowledge of at least the basics of the psychology and they have practical skills to implement it. Again, you need something which will catch an average viewer’s eye and set them in the right mood to be open for your content and consider your goods or services.


The reason we keep our houses organized and each thing has its place is to make them easier to find. The exact same rule is to be applied on a website, everything needs to be organized. Your website visitors should have a breeze locating the content they are after. This is why the design should offer clear navigation, you want to be only one click away from the desired item and not ten different clicks. Simple navigation is a key to a good conversation rate. Do not waste your opportunity once you have managed to keep your visitors on the page long enough. Once your potential customer reaches the page with your product or your service range, it also needs to be clear and very informative. Try to offer them answers to their questions in a brief description and get them excited about the product. They do not need to know that your vacuum cleaner is big, yellow and pretty, they need to know why it is better than anything else out there.

Make strategic calls to action

Call-to-action buttons are a useful tool but not one to be used likely. Basically, what it does is that it transfers visitors strait where you want them to be. Do not overpopulate your landing page or any other page with them. You can have an initial one and perhaps another one as a reminder if in case a visitor scrolls past the first one too quickly. Apart from the initial offer, you can give a short explanation to relieve their doubts. For example; ‘Subscribe and get free samples – get them delivered to your home address for free – Yes, please! No, thank you.’ People will care to know that there are no additional costs involved and that it is not a scam.

Think of SEO

Website templates have limited SEO preferences. Your web design studio can develop the page in such way so as to be well ranked with Google. Also, the layout and the type of the content can work to your advantage and position you higher.

Regardless of the difference in price, a custom web design is an investment your small business should definitely make. It will help you pose a significant threat to your competitors and offer a unique shopping experience to your customers.

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Employee Motivation Rests On These 3 Solid Attitudes

In What You Need To Know About Small Business on October 16, 2017 at 8:07 am

Employee motivation is not an art. It is a science. Even though you are adapting to the wants and needs of a group of (likely wildly different) individuals, that doesn’t mean there’s anything esoteric in fostering employee motivation. Inspiring the team from the get-go requires you keep a few handy attitudes to mind, and implement them in your workplace policy and culture.

As with anything that is a science, the methods can be explained in categories, and so we’d like to explore the three main attitudes which will help your employees feel more inspired than ever. Implementing these should hopefully allow your workplace atmosphere to thrive, as everyone will be on the same page and happy in their job role.

Contingencies For Failure

Employees try their best, and they try their best often. As long as all departments are functioning as they should, you can be confident of the value of your employees. However, this attitude only creates a ‘never fail’ mindset, so when issues do occur it can be difficult to feel responsive to the issue. Employees want to know there are contingencies in place to help them assess the issue they are facing if they’re having trouble in their work. This will help them feel supported and always close to a solution. Use a service such as for help making your root cause analysis perfectly calibrated in this way. There’s nothing like being trusted in your job role, and if you are that can make a genuine daily effort seem like child’s play on their behalf because an employee will enjoy the corporate climate they are contributing to.


Yes, discipline must be metered out to employees who fail to grasp the gravity of their job role and perform it with honesty. However, 99% of employees aren’t malicious or uncaring in this way, as anyone with a job is likely to want to defend it. For this reason, instead of criticizing, complaining or condemning, always be open to dialogue, and take on any comments the employees have for you. This isn’t to say you should be undisciplined or flabby in your authority, but always trying to communicate first is likely to yield better, well thought out alternatives. When you do have to condemn or criticize as a last resort, the fact that you never do this will be given the gravity it deserves. Employees who can see you’re making a conscious effort to be open with them will be happier in their role, and more happy working for you, no matter your position of authority.

An Employee’s Workplace Is His Castle

It’s likely that you’ve noticed as an employee yourself that the time you spend at work rivals the time you spend at home with your family. For that reason, making the working environment as enjoyable as possible will allow employees to truly relax and be themselves when they’re arriving to work in the morning. This isn’t something to be ignored. Many people feel as though they have to ‘defend themselves’ at work, even if the workplace atmosphere isn’t toxic. That’s because heading to work and putting forth effort all day is a relatively artificial environment. Do your best to make the decor of the office homely, keep it well ventilated, offer some form of refreshments and also make sure that the internal atmosphere is friendly and jovial, and the employee will begin to regard their work as a home from home. This is advisable, as when they feel themselves, they can bring the best of themselves to your firm.

With these tips, you can be sure to experience a wonderful surge in employee happiness and productivity.

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