Small Business Success: A Beginner’s Guide To Social Media Marketing

In What You Need To Know About Small Business on June 30, 2016 at 8:14 am

Are you used to using Facebook to chat with friends or checking out Instagram for travel inspiration? If so, you need to learn how to utilize the marketing power of social media pronto. If you’ve got a business, social media is much more than a means of communication. It’s a way of growing your business and getting people interested in your company. If you’ve got a small business, the sooner you embrace social media, the better. Here’s a beginner’s guide to get you started.


Setting up profiles and pages

If you’re a complete novice, this can take a little while. If you have some grasp of social media, you shouldn’t find it too taxing or time-consuming. Set up a page or profile on the social media platforms you wish to use. Include your company logo and additional branding images. Add essential information about your business and contact details. Make sure you include a link to your website. It’s also a good idea to offer live chat and online interaction.

Once your pages are up and running, it’s time to spread the word. You can do this by inviting friends to like your page and asking them to share it. You can also use the power of SEO to attract visitors. Investing in SEO will generate more interest in your website and social media platforms. The power of word of mouth may be limited, and you may need to rely on SEO and advertising to really propel your presence to the next level.

When you have your pages established, make sure people know about them. There’s no point in having an incredible Facebook page or LinkedIn profile if nobody knows about it. Add all your handles, profiles and pages to any existing branding and marketing materials, and create links from your website. Update the content frequently and keep it fresh and engaging.


Millions of people use Facebook every day. This is an incredible marketing resource and an easy way of reaching a massive audience in no time at all. If you’re not sure how to make the most of social media marketing, it’s wise to find out how to run ads on Facebook. You’ll pay to have your adverts shown. But you’re likely to earn much more in new business than you spend on marketing.

If you’re eager to go big on digital marketing, it’s always beneficial to get expert help on board. This way, you can maximise your gains from each and every platform and create a buzz around your business or product.

Network and connect

Most people assume that using social media marketing is all about attracting new clients and to an extent, this is true. However, this doesn’t solely involve individuals. You can also use social media channels to connect with other local businesses, investors, and suppliers.

If you’re not to social media, the concept of SEO, advertising and trying to get likes may seem alien. But in time, you’ll soon come to learn the lingo and master the art of modern marketing. If you’re not sure how to get ahead, don’t hesitate to ask for advice. There are plenty of firms out there can help you design a social media strategy and keep tabs on your accounts for you.

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How Important Is Social Media?

In What You Need To Know About Small Business on June 29, 2016 at 8:09 am

In the nineties, social media was a way to communicate and pass the time, and not much else. With the launch and success of Facebook and various other platforms though, it’s now one of the most relevant forces in modern day marketing. If you’re putting together a digital marketing strategy, but you’re still a little confused about the importance of social media, here’s a post which should clear it up.


First of all, web traffic. I know, getting people merely to look at your website is a small part of turning a profit. However, if you have no traffic whatsoever, your business isn’t going to make a penny! When it comes to referrals and link building, social media is among the most powerful tools you can use. When your links are framed in the right way, you’ll also have customers who spend more time on your website than otherwise. Backlinks which are embedded in engaging blog posts are still a good thing, and you should be using them by all means. However, this and many other SEO conventions have become more intimately linked with social media. This brings me onto my next point.

With the chain of Google’s latest algorithm updates, more and more social network results are being integrated with SERPs. From Google to Ask Jeeves, pages from social networks are showing up more and more. Pretty soon, any business owner who goes on ignoring the relationship between social media and SEO is going to see their venture collapse. Even the networks themselves are becoming more and more like search engines. Twitter’s on-site search engine is now in real-time, and Facebook has introduced a graph search. As you go along with your marketing strategy, you need to be thinking about how one affects the other. If you put all of your effort into boosting your SEO value, without putting the same work into your social platforms, you’re going to end up compromising the outcome of your marketing in general.

Social Media

Finally, the changing standards of customer engagement. Being open and communicating with your customer base has always been an important part of marketing. However, now that social media has become such a formidable force, you need to start adjusting your standards. If a customer runs into problems with one of your products or services, they’ll be able to tell you all about it in a matter of seconds. If they do this through a post on your Facebook wall or a tweet, everyone will see it. If you ignore or brush off such things, then your target market will think that you don’t care about them. They’ll probably be right as well! However, if you respond to the qualm straight away, and engage with the customer in an open and helpful way, it will do a lot for your brand image. Always have someone looking out for these hiccups!

Hopefully, these points have explained the importance of social media within your marketing strategy. Social media is only becoming a larger and larger force in modern business, so keep up!

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How To Minimize Risk In Every Business Decision You Make

In What You Need To Know About Small Business on June 29, 2016 at 8:02 am


Whenever you make any kind of decision to support a business, there’s an element of risk involved. It might be launching a new product, or making the decision to relocate your offices. It could even be something as small as buying a new piece of technology! Everything comes with an amount of risk, and if things go wrong, your business could suffer.

With the right preparation, you can practically eliminate risk from these business decisions. With clever thinking and the right resources, you should never be in a position of danger, even if things don’t go as you planned! Here are a few things to focus on.


In every decision you make, planning is the most important part of it. You should never jump into any decision without taking every factor into account first. Sit down with your colleagues and draw up a plan. You want to identify all the risks involved and create a backup solution in case things don’t work out. You need to ask yourself a variety of questions throughout this process. Why are we taking this risk? Can we afford to take this risk? What are we looking to achieve by taking it? You might even find that after considering all the options, it isn’t worth it at this moment in time. Alternatively, you could stumble upon an even better idea that you hadn’t anticipated.


Budget Management

The big risk of making a business decision is that it won’t work out, and you’ll lose money. Small businesses rely on profits to survive, and just one bad move could put you in a dire position. Before making a decision like this, you need to have a clear vision of where you are from a financial standpoint. Worst case scenarios should always be accounted for. Many business decisions involve a significant financial investment, and you might need to take out a loan. If this is the case, explore all your options carefully before committing. Look online for reviews and always read the small print.


There are lots of resources available to help you in your quest to eliminate that risk factor. Before committing, you can take advantage of the internet and various pieces of software to estimate levels of success. In the case of launching a new product, a manufacturing execution system solution can simplify the process. When moving offices, business software can estimate the amount of money you’re set to lose as a result of downtime. Take advantage of these resources to eliminate the risk involved. Your colleagues and business acquaintances are fantastic resources for you to utilize, too! Their experience and knowledge will assist you to make the right decision for the company. They might even have ideas that you hadn’t thought to consider.

You can never eliminate risk entirely from any decision you make in life. That’s part of the fun of it! These days, though, there are so many ways we can make things easier for ourselves. As long as you’re willing to put enough hard work and time into exploring all your options, risk shouldn’t be too much of a worrying factor.

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