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The Steps You’re Going To Take Towards A Terrific Start To Your Business

In What You Need To Know About Small Business on September 22, 2016 at 10:06 am

So, you have an idea. Now all you need to do is turn it into a business. It all depends on how you handle things from now to the launch. If you manage to succeed in each of these next steps, you will have a significant chance of success. So, what are the key decisions that are going to help you get there? Let’s take a look at the steps you need before the launch.

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Have an audience

Before you launch any idea, you need to verify it. That means making sure it has the potential for profitability. There’s one factor that plays a larger role that any. The market. Does your business have an audience? Does it have competitors? If it does, is there a unique niche it can fall into? Business ideas don’t have to just be ones that can sell. They need to be ideas that can compete.

Know what you need

Validity is about more than knowing how your audience is, too. It’s also about knowing how you’re going to facilitate your idea and what it will take to make it profitable. This is just one of the many reasons you should consider at least a broad-strokes business plan. Test it all out in your head and on paper before you give it a run in real life.

Know who you need

There are few businesses that only take one person to run. Even if you want to retain full ownership, it’s a good idea to have some others on your side. Some who can cover the gaps in the knowledge you don’t have. Your startup team should have people with select skills like an administrative superstar. And a business veteran who knows all the best tricks for getting investors and connections.

Building the hype

Now that you’ve got the idea, the plan and the team it’s time to stop navel-gazing. Instead, it’s time to start communicating to the outside world. Your product should never come out as a complete unknown. You should build hype well beforehand. It might be through producing a prototype and taking it on a tour. Or it could be through networking and talking with the right influencers. Make sure you have a site and that it’s visible. The fact is that people should be awaiting your launch, not caught off-guard by it.

Taking care of production

For a prototype, and for the launch, you’re going to need to have the production process underway. Have you thought about how your product’s going to actually get made? Have you looked at effort-saving processes like PU moulding? Have you found your suppliers and your space? If not, it’s time to start doing that now. A small business doesn’t need a huge production floor. Even a garage can be enough. It’s about the materials, organization and equipment, primarily.

The launch event

When you’ve got the product made and the hype built, then you announce and hold the launch event. You want your brand to shine through, but mostly you want people to have a good time to frame the business in a positive light. So consider using professional event planners to take care of all the hospitality. For you and your team, it should be about showing off what you’ve done and talking to as many people as possible. Trade business cards, make plans and follow up on them. Now is when you start the goodwill ball rolling.

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How to Triple Your Page Views with Title Tags

In What You Need To Know About Small Business on September 21, 2016 at 7:16 am

 seo

Most people when they first started blogging had some very naïve ideas how the whole thing worked. I will be the first to admit. When you’re just a beginner, you tend to think that as long as you write an interesting post your audience will show up out of nowhere and start reading the amazing post you just wrote. Oh, if it could only be that easy, we’d all be rich and popular.

If you’ve never heard of title tags, no wonder your seo efforts have been sub-par. No one is reading your blog because you didn’t provide Google with enough information about it.  When creating new posts, you need to follow a tried and tested strategy of optimizing the title tags. One of the biggest parts of search engine optimisation is using the correct title tags.

How important are Title Tags

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If you run a straightforward search on Google with words such as “On Page SEO”, you’ll find that the top results are usually those with the words on page SEO in it. You will notice that they use the entire description that contains the keywords.

Now, what exactly are title tags– the important thing you need to remember is that title tags are not the same as the title of your article. They are actually an HTML code found in the certain sections of the article, allowing search engines to find and better interpret your content.

If you do not create one, the search engine creates one automatically based on your title used. If you do want to create your own title tags , all you need to do is to highlight the  sections of the text and click “Heading 1”, “Heading 2”, ”Heading 3” etc, depending on whether it’s the main title or subtitle in the text. This little trick could do wonders for your SEO. With a good title tag, your page can rank much higher on search engines.

How Do You Create the Best Title Tag?

There is no right or wrong way when you are creating a title tag, but you can keep some things in mind when creating it. Always reflect on the content you’ve written and keep in mind that your title tag should reflect it. This helps improve the visibility of your pages and is a great ranking factor.

Try to include a high-volume keyword and place it as close to the beginning as possible because it helps with SEO. Keep your title tag limited to 50 – 60 characters as Google only displays as many characters as will fit into 512-pixel displays. If needed, include your company name in the tag at the beginning.

In addition, make sure your title tags are different to your competitors especially if they have a stronger website. You can use tools such as Longtailpro to find keywords with high search volume and less competition.

Words That adds a Punch to Your Title Tags

The title tag needs to be unique and catchy, so you might include some words to give it more punch and make it more SEO-friendly at the same time. Here’s some of the popular tags you can use to catch the reader’s attention.

  • Amazing
  • Agony
  • Cheer
  • Crisis
  • Fooled
  • Hope
  • Hero
  • Horror
  • Magic
  • Miracle
  • Mistake
  • Panic
  • Spirit
  • Surprising
  • Stupid
  • Terror
  • Victory
  • Victim
  • Warning
  • Wonderful

For example – “Use Amazing On-Page SEO Ideas to Promote Your Blog.”

Mistakes You Need to Avoid

 mistake

According to Algorithm, the Sydney-based SEO experts, there are some mistakes you need to avoid when it comes to title tags. As they are often auto generated, Google easily notices shady tags and labels causing spam. Only use your keyword once as multiple uses of the same keyword causes search engines to label your web page as spammy.
Don’t try to over-optimize your tags either, cause you’ll only look like an amateur quickly invite a Google penalty. The best way is to keep it clean and simple, well-organized and to have every page in your website fulfilled with necessary tags.

Conclusion

By spending a few minutes in creating quality tags, using the right keywords and making the title interesting, you can triple your page views in a very short space of time. Do your diligence when it comes to optimizing the tags and you’ll be glad you did when you see the new traffic coming in.

John J. Stone is a business consultant and editor at Bizzmarkblog. He is a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur.

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