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Put Your Employees Top Of The Corporate Ladder

In What You Need To Know About Small Business on September 29, 2016 at 7:12 am

Putting your employees to the top of the corporate ladder is all about interaction. You have to think about how to get more from your staff and try to focus on that. Check out these ideas that will help you put your staff to the top of the tree.

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One-on-ones

The best way of nurturing and developing your employees is to have one-on-ones. That way you can really get to the heart of matters and focus on personal growth. Often, a lot of your staff will need special one on one attention in order to help them grow and thrive. Let your employees take charge of these one-on-ones and run the meeting. That way they will engage more, and it will result in a more productive and worthwhile experience. The secret weapon for all successful brands is one-on-ones. Think about when Ben Horowitz said ‘…one-on-ones help ideas to flow up the organization’. If you want your employees to get better, then these are an invaluable business management tool.

Training

You must remember how much training matters in the business world. There are so many things you need to focus on as a company, and training is a big one. It’s important to make sure your staff are prepared and able to help the brand grow. That’s why you need to make staff training and assessment a priority. There are bound to be things that people need to work on. So, to get the best out of your workforce, you need to play to their strengths and work on their weaknesses. This is the best way of making sure you get them to the top of the business tree.

Give Them Freedom

The best bosses are those who don’t smother the ability and creativity of their staff. Instead, they recognize the importance of giving their workers freedom. And, you need to make sure you do what you can to ensure your staff have the freedom to work. This is how the great ideas come to fruition, and how your company progresses. It’s really important to make sure you are flexible and accommodating as a boss. And, if you are clever you can get your employees to drive the direction of the business for you.

Take the Business in a Fresh Direction

The last thing you want these days is for your business to stagnate and become boring. To avoid this, you need to make sure you take the company in a fresh direction. It’s important that you do as much as you can to reinvent the business and keep it a fresh, attractive brand. Did you know that Apple made a revenue increase of 2,800% in 2014 simply from reinventing themselves?! The business and the employees are intertwined. And you need to focus on taking the company in a direction that will benefit your workers. If you can get this right, you’ll put your employees top of the corporate ladder, and your business top of the pile.

Getting your staff excited about working for your brand is really important. You have to understand what is involved in the process of making your staff better. There is so much you can do as a business owner that will help you improve the company.

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A Complete Guide To Creating Awesome Visual Content

In What You Need To Know About Small Business on September 28, 2016 at 4:24 pm

by Eugene Mota

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Are you interested in creating awesome visual content?

You need to create stellar visual content to create original, and not borrowed, images on your blog post. If they are borrowed, you can still add your own flair to them.

Using visual content in all of your writing on the internet has become more of a requirement than an option.

The Science behind Visual Content

It seems as if science has an explanation for everything (duh). Knowing this, we decided to find out if there is science behind visual content, and we uncovered that indeed there is (yay us). Here is what we came across:

  • Evoke Emotions with Visual Content

Have you ever seen visual content that touched you deeply? Most of us have encountered a video or image that touched our heartstrings, making a lasting and unforgettable impression. Through your visual content, you want to strive to do the same. Produce visual content that will get a reaction from people.

  • Use Rule of Thirds to Create an Image

Photographers use Rule of Thirds to compose different elements of a picture to make it visually pleasing. To use this method, divide a picture into a grid of thirds, vertically and horizontally. Next, place important elements in the intersections, but never in the center, as it will take away from the effect you are trying to make with the picture.

  • Use the Golden Ratio

The Golden Ratio is where the ratio of the larger and smaller segment is the same. You can produce the Golden Ratio by making the height and width of a picture the same. If you are using this method to place it on your blog, you can position the image with the sidebar and main content. Use this method to find the Golden Ratio for a picture:

Pixels of a picture X the height of the picture = width of the picture

Width / Height = Golden Ratio (should be 1.618 or 0.618)

  • Use Fibonacci Sequence

The Fibonacci sequence is a succession of numbers where the following number in the sequence is the total of the two previous numbers. For instance 0,1,1,2,3,5,8,13,21,34… If you divide a number from the sequence by a previous number, you will get the golden number (1.618).

What Are the Nine Major Types of Visual Content?

People do not create visual content for the sake of putting a picture on their site or blog. They produce visual content to make an impact on others. When you are sitting down to create visual content, you need to learn from the experienced visual content builders of the type of image you should be creating. Here is what we learned from them:

  1. Your pictures need to catch people’s attention and need to be something out of Instagram or stock photos.
  2. Use moving visual content in the form of video, using sites such as YouTube or Vimeo and embed them to your social media accounts.
  3. Use infographics to present information visually.
  4. Use graphs and charts to share statistics.
  5. Create cartoons or comic strips to bring humour to your audience.
  6. Create memes or use ones already trending online on your blog post.
  7. On the main page of your site, combine text with images to explain what you do.
  8. Use high quality images that go well with the content of the article.

What Tools Should You Use to Create Visual Content?

If you do not know how to create visual content, you can use a number of tools that are easily available online. Here are the tools that you should use:

  • Canva

Canva offers several templates to choose from, but if you do not want to use them, you can create one from scratch. You can edit the templates to your liking. After you are done, the tool will automatically align the image to grids.

  • Skitch

Skitch lets you screen-grab content, allowing you to place it on your site easily. The tool also offers annotation features.

  • Photoshop

By far, Photoshop remains one of the most used tools to create and edit images. However, it will require some practice, skill, and resources to use it. It also costs money, and those not willing to spend a lot can always use Gimp, a free software with similar tools and features.

5 Tips to Producing Visually Stunning Content

Each time you create visual content, it has to be striking or else it will not work, and you will have wasted your time in creating something mediocre that will fade away as soon as you put it up on the internet. Here are some tips to adhere by when creating an image:

1. Use Grids

Memorize the Rule of Thirds by heart. It will help you frame your photo in such a way that all the important aspects of the image will be highlighted. If you are adding text to the image, place it on the top part of the solid lines.

2. Use a Photo Filter

In order for people to recognize that the image is from your site, use a filter that reflects that thought. Keep using the same filter with every image you create.

3. Set Your Brand Fonts and Color Palette

Pick a color palette or brand font to make your site more recognizable. On the blog posts, use colors that go along with the theme of your blog.

4. Select a High Quality Stock Photo

You can use free stock photo websites or register for one, but make sure that it contains high quality images. However, there is a method to finding high quality pictures. Select pictures that are bright, follow the Rule of Thirds, and the Gold Ratio.

5. Create a Helpful Infographic

Infographics are helpful in relying detailed and complex information in a concise format.

According to Citrix, 63% of social media contains visual content, which means that almost two-thirds of the updates are images or videos. The 2013 Pew Research Study stated that 54% social media users create their own visual content. Now, it is your turn to do the same.

eugene

About Eugene Mota

Eugene Mota helps entrepreneurs build profitable businesses they love. Check out his highly actionable guide How to Start a Business in 8 Easy Steps and visit his blog for tips on how to get more leads and clients at EugeneMota.com.

The Best Kept Secrets About Successful Small Business

In What You Need To Know About Small Business on September 26, 2016 at 10:57 am

Being a business owner is no easy task. There is a lot of responsibility on your shoulders, and the wrong decision can cost you dearly. One of the ways many business owners get an edge on the competition is to learn from others mistakes and missteps. The problem is people don’t always love to share where they went wrong. Luckily, we have collated some common dos and don’ts for you below.

Don’t over stock

One of the most common issues within a retail business is that owners think if they can sell one of a certain type of items that they can sell 20. But this isn’t always the case. Remember that retail is essential a game of supply and demand. If there is no demand for what you are supplied, then you are going to be stuck with a lot of product on your hands that is not worth much to you.

Some retailers deal with this by watching trends closely to see what is selling. Others are more innovate and create demand in other ways. See Apple as a great example of creating demand through brand marketing and reduced stock numbers.

Do Allow Multiple Payment Types

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Another issue that some small business face is that they miss out on sales because they are not flexible enough in the way that they take payments. If you get to the point where the customer wants to buy, but you turn them away because you don’t take their type of payment, then you have a serious issue.

That is why it’s important that you have an up to date POS payment processing system. Remember most people expect Apple pay, PayPal, and contactless cards as standard nowadays.

Do be friendly with customers, but not pushy

Another major fault that small business owners make is that they can get too pushy with the clients that they already have. Of course, all business owners worth their salt should always have an eye open for the opportunity of an up-sell. But pushing items onto customers that don’t want them will not help you to forge a healthy and lucrative relationship in the long run. Remember you are there to fulfill a service for them, it’s not the other way around.

Do surround yourself with good people

Lastly, small businesses that are successful are often made up of teams that work well together. Remember you can teach someone how to do a specific role in your company if they are willing. But it’s a lot harder to teach someone to have a positive attitude or to be a helpful person if it just not in their nature.

Do surround yourself with good people if you want your business to work. Attitude is everything in the world of work! Remember to reward them as the business succeeds too. This will mean you will have less issue with employee retention. It also means that you will have to spend less time and money on training new employees as you grow.

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