Remember, For Marketing It’s Quality Not Quantity

In What You Need To Know About Small Business on January 10, 2017 at 8:48 am

When you start a business, you need to immediately set your sights on marketing and promotion. This is how you will ensure that your business creates an impression and that you get the attention from customers that you need to be a success. You might think that marketing a company is easy and to an extent, it is. But, there are a few factors you need to be aware of. First and foremost, you must remember that quality is more important than quantity. There are a number of reasons why this is the case.


Everything That You Release Affects Brand

When you market your company, you need to think about the impact you will be having on your brand. Anything that you release online or offline related to your company will have an impact on your brand. For instance, you might release a small piece of content on your site. You might think this is fairly inconsequential. However, we promise that at least some of your customers will read it. They will view it and judge your company based on the ideas that you put forward or present. If you have a good brand for your company, you will be able to sell products to consumers without even really trying. You won’t need to have the best products on the market or even the lowest prices. A strong brand is a marketing force that you can rely on. That’s why you need to focus on quality.

Avoid The Penalties

Don’t forget, that if you market online, then you are held under the constraints of Google. Google checks the quality of promotion on your site, social media or anywhere else in your profile. If it’s not up to scratch, they will hit you with a Google penalty. A Google penalty impacts the SEO of your site. It will push down your ranking due to either the quality of your site or the quality of your SEO. That’s why you need to use fantastic services such as Posirank when working on your business marketing campaign. Platforms like this are based on quality SEO concepts rather than quick ways to boost your ranking.

Building Leads

Remember, marketing your business isn’t just about seeking out new customers. You also need to think about building leads for your business. When you’re building leads, you need to think about what makes your business look attractive to investors and other companies. The answer is usually quite simple. Your company needs to look professional, successful and essentially, like a sure thing. They have to believe that your company can provide them with the best opportunity to make a decent profit. Or expand their own brand by using the services that your business offers.

Repeated Sales

Finally, any marketing that you release will help you gain the crucial repeated sale. If your company is going to be successful, one purchase is never going to be enough. You need to think about getting all your customers to buy more than once. To do this, you just need to ensure the quality is there. If you base your campaign around the idea of quality, customers will always come back for more.

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5 Big Business Strategies Small Businesses Can Use

In What You Need To Know About Small Business on January 3, 2017 at 7:35 am

Every big business started off small, and by implementing a combination of marketing and expansion strategies, grew into what it is today. Steve Jobs started Apple in his parent’s garage, selling his Volkswagen microbus to raise the $1350 required to invest in the startup. This was in 1975; in 2016 Apple is the largest technology giant in the world. That success didn’t happen overnight, with persistence and perseverance Jobs turned the company into the corporate titan that it is today.

However, there are ways small businesses can use the same tools big businesses use to get results. In this article, we’re going to examine five big business strategies small companies can use to assist in their growth.

1. The Partnership Approach

Big businesses often join forces with other successful companies. This type of partnership does a number of things. It enhances your credibility as an organization and it expands your customer base. Not only do you have your loyal customers, you now have the loyal customers of the company you have partnered with. Apple used this approach when they synchronized Microsoft 365 with iPads.

2. Marketing Funnels

This is a term utilized by big businesses to describe a range of touchpoints that their business has with a potential customer. As a prospective customer moves along the funnel you create the opportunity to earn their trust, build a relationship and ensure that they become a client as opposed to a potential client. Small businesses can speed up this process by understanding the customer’s journey with their company.

3. Market Segmentation

Big businesses spend millions of dollars on marketing initiatives in an attempt to better understand the needs of their target market. This is an important strategy because you need to have precise knowledge of which section of the marketplace you need to target. To understand your market, small businesses should ask which type of customers they want to attract, and which ones they want to avoid. They also have to know which sector will be the most lucrative so they can concentrate their efforts.


4. Employ Someone to Build Your Sales Techniques

Large corporations have entire departments dedicated to figuring out their marketing needs. This provides them with the time they need to allow other employees to focus on implementing the strategies that have been suggested. If you want to save on cost, you could even attend some marketing classes on your own time. Arizona State University has a great online bachelor of science in marketing that any business owner can attend to sharpen up their skills. Online marketing degrees are just as extensive as their traditional counterparts and much more convenient.

5. Process Implementation

Big businesses document all of their processes so that they can keep track of the direction in which their projects are heading. This level of organization helps you to stay focused and keep a record of the strategies that are working for your company.

Anyone can start a business; the hard part is keeping it. According to statistics, the majority of startup companies fail within the first year. But if you follow some of the tips in this article, and emulate what the big boys are doing, you should be in a great position to build a success.

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A Smart Guide To Keeping Your Business Professional

In What You Need To Know About Small Business on December 30, 2016 at 12:50 pm


A professional edge is vital in all areas of business. That doesn’t mean your business has to be super serious and formal at all times. But if you want the best professional results, you need to start acting and looking more professional!

A lot of businesses try to take shortcuts to looking more professional. They’ll do things like make everyone wear suits, but this doesn’t really do much for your business. In fact, many of the most unprofessional places I’ve worked were places where everyone had to wear a suit. It might make you look the part in certain circles, but it’s just a surface thing. The idea is to look more professional and be more professional. There’s a world of difference between the two.

So here are some of the best ways in which you can get your business working in a more professional manner.

Keep your website modern

If your website looks like something you built for free on Blogger or Freewebz, then people are going to be turned off immediately. Your website has to look modern and professional. In many cases, this means you might have to stop trying to be a web designer! You might want to look into professional web development services such as Wandzilak if you want your website to have that edge you need.


Get a more professional address

If you’re working from home, then people are probably going to be able to tell that your business address in residential. Thankfully, you can sign up for a virtual business address. And speaking of a professional address, do you have a dedicated phone number for your workplace? This is essential if you’re looking to appear professional to potential contacts; no-one wants to call a mobile in such a case. It will certainly help ease communication between you and potential clients.


Enhance your workers

Nothing is more professional that an effective workforce working at full capacity. But how can you tell that a workforce is doing their best? How can you get a feel for their true abilities? You may need to put more of a focus on improving the overall performance of your employees. A lot of this has to do with the ways in which employees work together. You can enhance team interaction with performance management software.

Focus on feedback

You need to do your best to get as much good feedback as you can. This can come in the form of small things like positive comments from customers to bigger things like industry awards. Put a focus on these things. When you collect this sort of praise, it makes you look so much more professional.


Better software

Some workplaces are stuck with incredibly basic software. A lot of the time it’s because that software was very cheap or even free. But a lot of the time, this sort of software can be like trying to make your employees walk with two left feet. You can’t take advantage of all their skills if you don’t have the right software. Get yourself some high-quality software for your office.

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